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Pengaruh Iklan, Kepercayaan, dan Diskon terhadap Keputusan Pembelian pada Pengguna Aplikasi Shopee: (Survei pada Mahasiswa FEB Universitas Slamet Riyadi Surakarta)
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 3
(2025)
This study aims to analyze the influence of advertising, trust, and discounts on purchasing decisions among Shopee app users, focusing on students from the Faculty of Economics and Business, Slamet Riyadi University, Surakarta as respondents. The background of this study departs from the increasing competition in e-commerce in Indonesia, which requires each platform to develop appropriate marketing strategies to attract consumers' attention and build their loyalty. The research method used was a...
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Pengaruh Kualitas Produk, Cita Rasa dan Kemasan Produk terhadap Keputusan Pembelian Ampyang : (Survei Pada Perusahaan Ampyang Pak Mino di Kecamatan Pracimantoro)
Jurnal Pajak dan Analisis Ekonomi Syariah
Vol 2
, No 2
(2025)
The purpose of this research is to analyze (1) the significance of the influence of product quality on purchasing decisions at Ampyang Pak Mino in Pracimantoro, (2) the significance of taste on purchasing decisions at Ampyang Pak Mino in Pracimantoro, (3) the significance of product packaging on purchasing decisions at Ampyang Pak Mino in Pracimantoro. The sample for this research is an unknown number of buyers of Ampyang Pak Mino. The population of this study was 100 people. The data collectio...
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Penggunaan Realitas Augmented untuk Pembuatan Prototipe Desain Produk: Studi Kasus pada Pengembangan Aplikasi Mobile
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 17
, No 2
(2024)
This research explores the use of Augmented Reality (AR) in the prototyping of product design, focusing on mobile applications for e-commerce. The aim of this study is to evaluate how AR can enhance the prototyping process in product design, improve efficiency, and facilitate better interaction between designers and end-users. The research method involves developing a mobile application prototype with AR and testing it with end-users. The results indicate that AR accelerates the design process,...
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Analisa Perancangan Sistem Informasi Akuntansi dalam pengelolaan Laporan Keuangan pada Perusahaan
Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Vol 2
, No 4
(2024)
Computer-based Accounting Information Systems (AIS) have become a vital element in managing organizational finances in the digital era. To explore the role and benefits of computer-based AIS in increasing efficiency, accuracy and transparency of financial reports. By integrating information technology in the accounting process, AIS enables real-time data collection, processing and analysis, thereby supporting faster and data-based decision making, while also identifying challenges faced in imple...
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Analisis Perbandingan Metode Exponential Smoothing dan Least Square pada Peramalan Penjualan Produk Smartphone Merek Vivo di Solusi Cash & Kredit Cabang Karanganyar
Jurnal Manajemen Riset Inovasi
Vol 2
, No 4
(2024)
MSMEs are productive economic businesses run by individuals or small business entities to grow and develop their businesses in order to build the economy, so that MSMEs become the most important pillars in the Indonesian economy. The large number of competitors in the business world requires entrepreneurs to find strategies that can increase the sales cycle and fulfill the number of requests. Solusi Cash & Kredit is a company engaged in cash and credit sales of smartphones, furniture, and el...
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Pengaruh Word Of Mouth dan Product Quality terhadap Kepuasan Pelanggan dengan Harga sebagai Variabel Moderasi : (Survei pada Pelanggan Omah Wedangan di Mojosongo Surakarta)
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 4
(2024)
The purpose of this study was to determine the effect of the significance of word of mouth and product quality on customer satisfaction with price as a moderating variable on Omah Wedangan customers in Mojosongo Surakarta. Quantitative research type. The data sources used are primary data and secondary data. The sampling technique in this study used purposive sampling technique, which is a sampling determination technique with certain considerations. The number of samples used in this study was...
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Pengaruh Cita Rasa, Harga, Promosi terhadap Keputusan Pembelian di Burjo Bro Kota Surakarta
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 4
(2024)
This research aims to analyze the significance of the influence of taste, price and promotion on purchasing decisions at Burjo Bro, Surakarta city. The types of data used are quantitative data and qualitative data. The data source in this research is primary data using a questionnaire distributed to respondents. The population in this research are all Burjo Bro consumers in Surakarta. The sampling method is purposive sampling or sampling with certain characteristics with a sample size of 100 peo...
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Analisa Sistem Informasi Pengambilan Keputusan dalam menentukan Lingkungan Rukun Tetangga ( RT ) Terbaik dengan Metode Analytical Hierarchy Process ( AHP )
Jurnal Elektronika dan Komputer
Vol 17
, No 1
(2024)
Pada proses penilaian penentuan RT Terbaik mengalami kesulitan karena biasanya penilaiannya hanya berdasarkan pengamatan lingkungan saja, sehingga mengakibatkan dalam penilaian untuk menentukan RT terbaik tidak tepat sasaran sehingga menimbulkan permasalahan pada wilayah tersebut. Dari permasalahan tersebut diatas maka perlu adanya sistem iformasi pendukung keputusan untuk menentukan lingkungan RT Terbaik dengan berbagai indicator penliaan, sehingga dalam proses penentuan RT terbaik bisa tepat s...
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Pengaruh Harga, Pelayanan dan Promosi terhadap Keputusan Pembelian Konsumen : Survei pada Pengguna Aplikasi Gojek di Surakarta
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 1
, No 3
(2024)
Gojek is a company operating in the transportation sector, Gojek's head office is in Jakarta, Indonesia. Gojek was founded by Nadiem Makarim, an Indonesian citizen who graduated with a Master of Business Administration from Harvard Business School. The scope of this research was carried out on consumers who use Gojek services in the Surakarta area. The aim of this research is to analyze the significance of the influence of price, service and promotion on consumer purchasing decisions for Gojek c...
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PERANCANGAN ANIMASI IKLAN DIGITAL BERBASIS MOTION GRAFIS SEBAGAI PENUNJANG PROMOSI PADA PERMATA JAYA PRINTING
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 17
, No 1
(2024)
Promotional strategies are used in marketing to determine the best way to bring products or services to certain markets, but sometimes in companies these strategies are often not optimal, as is still done by the printing and advertising company Permata Jaya Printing which only uses print media in the form of banners, posters , word of mouth and social media so that this promotional strategy is considered less effective in reaching a wider audience.
To support the promotional media used by Permat...
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