Analisis Perkembangan Digitalisasi Marketing UKM Kuliner Bana Chip Lumer Dalam Perspektif Ekonomi Islam

Asri Lestari ; Zuhrinal M Nawawi
CiDEA Journal 📅 2023 Vol 2, No 2 🔗 DOI: 10.56444/cideajournal.v2i2.1265
Abstract
This research aims to analyze the development of marketing digitalization for Bana Chip Lumer culinary SMEs from an Islamic economic perspective. The research was conducted by conducting interviews with the business owner, Andriani Safira, to gain insight into the use of social media and online ordering platforms in marketing Bana Chip Lumer products. The research results show that digitalization of marketing has had a positive impact on these SMEs, such as increasing product visibility, increasing sales, and expanding geographic reach. Apart from that, digital marketing also supports Islamic economic principles, such as justice, transparency and sustainability. This research provides a deeper understanding of the importance of digital marketing for culinary SMEs in achieving success and running a business in accordance with Islamic economic principles.
Keywords
UKM; digital marketing; islamic economy
How to Cite

Asri Lestari & Zuhrinal M Nawawi (2023). Analisis Perkembangan Digitalisasi Marketing UKM Kuliner Bana Chip Lumer Dalam Perspektif Ekonomi Islam. CiDEA Journal, 2(2). https://doi.org/10.56444/cideajournal.v2i2.1265

Asri Lestari; Zuhrinal M Nawawi, "Analisis Perkembangan Digitalisasi Marketing UKM Kuliner Bana Chip Lumer Dalam Perspektif Ekonomi Islam," CiDEA Journal, vol. 2, no. 2, 2023.

Asri Lestari; Zuhrinal M Nawawi. "Analisis Perkembangan Digitalisasi Marketing UKM Kuliner Bana Chip Lumer Dalam Perspektif Ekonomi Islam." CiDEA Journal, vol. 2, no. 2, 2023.

Asri Lestari; Zuhrinal M Nawawi. "Analisis Perkembangan Digitalisasi Marketing UKM Kuliner Bana Chip Lumer Dalam Perspektif Ekonomi Islam." CiDEA Journal 2, no. 2 (2023).

Asri Lestari & Zuhrinal M Nawawi (2023) 'Analisis Perkembangan Digitalisasi Marketing UKM Kuliner Bana Chip Lumer Dalam Perspektif Ekonomi Islam', CiDEA Journal, 2(2). doi: 10.56444/cideajournal.v2i2.1265.

Asri Lestari; Zuhrinal M Nawawi. Analisis Perkembangan Digitalisasi Marketing UKM Kuliner Bana Chip Lumer Dalam Perspektif Ekonomi Islam. CiDEA Journal. 2023;2(2).

Artikel Terkait

Studi Kajian Strategi Promosi Penjualan Olahan Kelapa Menjadi Keripik

Permata, Suarika Diah; Wanti Siregar, Lidia; Wigrha, Biwi Cahya; Andini, Della Surya; Rangkuty, Dewi Mahrani

Pengaruh Kompensasi, Disiplin Kerja, dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan Biro Umum Pengadaan Sekretariat Jenderal Kementerian Pertanian RI

Amelia Agustina, Nanda; Siska, Elmira; Indra, Natal

Analisis Sistem Manajemen Security PT. Kereta Api Indonesia

Edy Soesanto; Aureta Zhabila Eka Putri; Bella Nugraheni; Cut Zia Auralia; Dina Juniarti Barokah

Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Produk UMKM Dekranasda Kota Depok

Citradewi, Jihan; Siska, Elmira; Indra, Natal

Pengaruh Fleksibilitas Jam Kerja dan Stres Kerja terhadap Integritas Karyawan di PT Bank Negara Indonesia Tbk

Iqbaal Dwi Fajarianto, Muchamad; Siska, Elmira; Indra, Natal

Efektivitas Media Sosial Instagram sebagai Media Promosi Gamis Syar’i

Evianah Evianah; Dwi Indah Mustikorini; Wiwik Herawati
Tren Sitasi Jurnal