Pengaruh Fear of Missing Out (Fomo) dan Penggunaan Aplikasi Tring! terhadap Peningkatan Penjualan Emas Galeri 24 di Pegadaian Cabang Sunter

Vinny Utari ; Musthafa Kamil
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirau... 📅 2026 Vol 4, No 1 🔗 DOI: 10.61132/maeswara.v4i1.2492
Abstract
This study is motivated by the increasing use of digital technology and the influence of psychological factors, particularly Fear of Missing Out (FoMO), on consumer purchasing decisions, especially in gold investment products. Along with the digitalization of financial services, Pegadaian introduced the Tring! Application as a digital transaction platform expected to increase Galeri 24 gold sales. This study aims to analyze the effect of Fear of Missing Out (FoMO) and the use of the Tring! Application on the increase in Galeri 24 gold sales at Pegadaian Sunter Branch, both partially and simultaneously.This research employs a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to 90 customers of Pegadaian Sunter Branch who have used the Tring! Application. The data were analyzed using multiple linear regression with the assistance of IBM SPSS software, including t-test, F-test, and coefficient of determination. The results indicate that Fear of Missing Out (FoMO) and the use of the Tring! Application have a positive and significant effect on the increase in Galeri 24 gold sales, both partially and simultaneously. These findings highlight the important role of psychological factors and digital application utilization in driving gold product sales growth.
Keywords
Consumer Psychology; Digital Application; Fear Missing; Gold Sales; Investment Behavior
How to Cite

Vinny Utari & Musthafa Kamil (2026). Pengaruh Fear of Missing Out (Fomo) dan Penggunaan Aplikasi Tring! terhadap Peningkatan Penjualan Emas Galeri 24 di Pegadaian Cabang Sunter. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 4(1). https://doi.org/10.61132/maeswara.v4i1.2492

Vinny Utari; Musthafa Kamil, "Pengaruh Fear of Missing Out (Fomo) dan Penggunaan Aplikasi Tring! terhadap Peningkatan Penjualan Emas Galeri 24 di Pegadaian Cabang Sunter," Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 4, no. 1, 2026.

Vinny Utari; Musthafa Kamil. "Pengaruh Fear of Missing Out (Fomo) dan Penggunaan Aplikasi Tring! terhadap Peningkatan Penjualan Emas Galeri 24 di Pegadaian Cabang Sunter." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 4, no. 1, 2026.

Vinny Utari; Musthafa Kamil. "Pengaruh Fear of Missing Out (Fomo) dan Penggunaan Aplikasi Tring! terhadap Peningkatan Penjualan Emas Galeri 24 di Pegadaian Cabang Sunter." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 4, no. 1 (2026).

Vinny Utari & Musthafa Kamil (2026) 'Pengaruh Fear of Missing Out (Fomo) dan Penggunaan Aplikasi Tring! terhadap Peningkatan Penjualan Emas Galeri 24 di Pegadaian Cabang Sunter', Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 4(1). doi: 10.61132/maeswara.v4i1.2492.

Vinny Utari; Musthafa Kamil. Pengaruh Fear of Missing Out (Fomo) dan Penggunaan Aplikasi Tring! terhadap Peningkatan Penjualan Emas Galeri 24 di Pegadaian Cabang Sunter. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan. 2026;4(1).

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