Performance Analysis Of Marketing and Customer Service Division Using The 5W1H Method and Fishbone Diagram At PT XYZ

Muhammad Alfafa Rizky ; Sumiati Sumiati
International Journal of Mechanical, Industrial an... 📅 2024 Vol 1, No 4 🔗 DOI: 10.61132/ijmicse.v1i4.130
Abstract
In an era of increasingly fierce competition in the energy sector, companies are required to not only meet customer needs, but also to improve service quality and customer satisfaction in a sustainable manner. This study aims to analyze and improve the performance of the Marketing and Customer Service Division at PT XYZ by applying the 5W1H method and the Fishbone Diagram.  The study identified a number of factors that contributed to the division's low performance, including a lack of adequate training and decreased work motivation. Through in-depth analysis, this study provides strategic recommendations to improve the quality of training, the development of an integrated information system, and the establishment of clear service standards. The implementation of these recommendations is expected to improve productivity, service quality, and customer satisfaction, as well as strengthen the company's position in a competitive market.
Keywords
Diagaram Fishbone; 5W1IH Method; Customer Service
How to Cite

Muhammad Alfafa Rizky & Sumiati Sumiati (2024). Performance Analysis Of Marketing and Customer Service Division Using The 5W1H Method and Fishbone Diagram At PT XYZ. International Journal of Mechanical, Industrial and Control Systems Engineering, 1(4). https://doi.org/10.61132/ijmicse.v1i4.130

Muhammad Alfafa Rizky; Sumiati Sumiati, "Performance Analysis Of Marketing and Customer Service Division Using The 5W1H Method and Fishbone Diagram At PT XYZ," International Journal of Mechanical, Industrial and Control Systems Engineering, vol. 1, no. 4, 2024.

Muhammad Alfafa Rizky; Sumiati Sumiati. "Performance Analysis Of Marketing and Customer Service Division Using The 5W1H Method and Fishbone Diagram At PT XYZ." International Journal of Mechanical, Industrial and Control Systems Engineering, vol. 1, no. 4, 2024.

Muhammad Alfafa Rizky; Sumiati Sumiati. "Performance Analysis Of Marketing and Customer Service Division Using The 5W1H Method and Fishbone Diagram At PT XYZ." International Journal of Mechanical, Industrial and Control Systems Engineering 1, no. 4 (2024).

Muhammad Alfafa Rizky & Sumiati Sumiati (2024) 'Performance Analysis Of Marketing and Customer Service Division Using The 5W1H Method and Fishbone Diagram At PT XYZ', International Journal of Mechanical, Industrial and Control Systems Engineering, 1(4). doi: 10.61132/ijmicse.v1i4.130.

Muhammad Alfafa Rizky; Sumiati Sumiati. Performance Analysis Of Marketing and Customer Service Division Using The 5W1H Method and Fishbone Diagram At PT XYZ. International Journal of Mechanical, Industrial and Control Systems Engineering. 2024;1(4).

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