Analisis Penurunan Pelanggan Barbershop dengan Penerapan Konsep 4P Marketing Mix

Ahmad Hilmy Fawwazni ; Ahmad Ashhabul Mubin ; Jiddan Muhiza ; Budiharjo ; Budiharjo
Venus: Jurnal Publikasi Rumpun Ilmu Teknik 📅 2025 Vol 3, No 5 🔗 DOI: 10.61132/venus.v3i5.1215
Abstract
This study analyzes customer attrition in barbershops through the application of the 4P marketing mix, which includes Product, Price, Place, and Promotion. The research was conducted using a questionnaire distributed to 30 barbershop customers, which aimed to assess their level of satisfaction regarding each element of the marketing mix. The findings revealed that while customers were generally satisfied with the quality of the haircuts and the cleanliness of the tools, there was an important demand for improvement in the quality and variety of additional products offered. The pricing strategy was considered affordable by most customers; however, some expressed dissatisfaction, indicating the need for better communication regarding the value of the services provided. Demographic analysis showed that the majority of respondents were young adults aged 18-25, highlighting a specific target market for barbershops. Overall, this study emphasizes the importance of effectively implementing the marketing mix to improve customer retention and satisfaction in the barbershop industry.
Keywords
4P; Barbershop; Customer Satisfaction; Marketing Mix; Service Quality
How to Cite

Ahmad Hilmy Fawwazni, et al. (2025). Analisis Penurunan Pelanggan Barbershop dengan Penerapan Konsep 4P Marketing Mix. Venus: Jurnal Publikasi Rumpun Ilmu Teknik, 3(5). https://doi.org/10.61132/venus.v3i5.1215

Ahmad Hilmy Fawwazni; Ahmad Ashhabul Mubin; Jiddan Muhiza; Budiharjo, Budiharjo, "Analisis Penurunan Pelanggan Barbershop dengan Penerapan Konsep 4P Marketing Mix," Venus: Jurnal Publikasi Rumpun Ilmu Teknik, vol. 3, no. 5, 2025.

Ahmad Hilmy Fawwazni; Ahmad Ashhabul Mubin; Jiddan Muhiza; Budiharjo, Budiharjo. "Analisis Penurunan Pelanggan Barbershop dengan Penerapan Konsep 4P Marketing Mix." Venus: Jurnal Publikasi Rumpun Ilmu Teknik, vol. 3, no. 5, 2025.

Ahmad Hilmy Fawwazni; Ahmad Ashhabul Mubin; Jiddan Muhiza; Budiharjo, Budiharjo. "Analisis Penurunan Pelanggan Barbershop dengan Penerapan Konsep 4P Marketing Mix." Venus: Jurnal Publikasi Rumpun Ilmu Teknik 3, no. 5 (2025).

Ahmad Hilmy Fawwazni, et al. (2025) 'Analisis Penurunan Pelanggan Barbershop dengan Penerapan Konsep 4P Marketing Mix', Venus: Jurnal Publikasi Rumpun Ilmu Teknik, 3(5). doi: 10.61132/venus.v3i5.1215.

Ahmad Hilmy Fawwazni; Ahmad Ashhabul Mubin; Jiddan Muhiza; Budiharjo, Budiharjo. Analisis Penurunan Pelanggan Barbershop dengan Penerapan Konsep 4P Marketing Mix. Venus: Jurnal Publikasi Rumpun Ilmu Teknik. 2025;3(5).

Artikel Terkait

Studi Pengaruh Derajat Kejenuhan Terhadap Kuat Geser Tanah

Anandyta Suci Ramdani; Revia Oktaviani; Ardhan Ismail; Tommy Trides; Albertus Juvensius Pontus

Teknologi Tepat Guna Pompa Hidram untuk Kebutuhan Irigasi Perkebunan Pisang di Desa Kalikatir pada Musim Kemarau

Habib Fazad Amrullah Al-Fasih; M. Rizal Pratama; Keane Kenze Nekea; Jason Nathanael Marpaung; Jhos Franklin Kemit

Analisis Pengaruh E-Service Quality terhadap Kepuasan Pengguna Aplikasi Dompet Digital DANA di Wilayah Jakarta Barat

Reza Mahendra; Qori Halimatul Hidayah

Optimalisasi Konservasi Tanah dan Air dalam Penataan Ruang Wilayah : Tinjauan Literatur

Henry Farizal; Bambang Sulistyo; Darmawansyah Darmawansyah

Lahan Pertanian Pangan Berkelanjutan (LP2B) dalam Penataan Ruang Wilayah: Tinjauan Literatur

Darmawansyah Darmawansyah; Bambang Sulistyo; Henry Farizal

Penerapan Sistem Keselamatan Kesehatan Kerja dan Lingkungan (K3L) di Lingkungan Kerja PT. X

Ayu Pratiwi; Hardoyo Hardoyo
Tren Sitasi Jurnal