📅 29 November 2020
DOI: 10.36694/jimat.v11i2.263
PENGARUH HEDONIC SHOPPING VALUE, UTILITARIAN VALUE, DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA MINNISOU LIPPO PLAZA KENDARI
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Sekolah Tinggi Ilmu Ekonomi Totalwin
📄 Abstract
The purpose of this research is to analyze the effect of hedonic value, utilitarian value and store atmosphere on impulse buying. The population in this study were consumers in Kendari City who had shopped and visited Minnisou Lippo Plaza Kendari. The population in this study is infinite which means unlimited. The number of samples in this study amounted to 96 respondents (based on the Lemeshow formula). Data analysis method in this research uses multiple linear regression. The results showed that hedonic shopping value has a positive effect on impulse buying, utilitarian value does not have a positive effect on impulse buying, store atmosphere has a positive effect on impulse buying, and hedonic shopping value, utilitarian value and store atmosphere together positively influence positive impulse buying.
Keywords: Hedonic Shopping Value; Utilitarian Value; Store Atmosphere, Impulse Buying
Keywords: Hedonic Shopping Value; Utilitarian Value; Store Atmosphere, Impulse Buying
🔖 Keywords
#Hedonic Shopping Value; Utilitarian Value; Store Atmosphere; Impulse Buying
ℹ️ Informasi Publikasi
Tanggal Publikasi
29 November 2020
Volume / Nomor / Tahun
Volume 11, Nomor 2, Tahun 2020
📝 HOW TO CITE
Shaleha, Waode Maratun; Hamid, Nisrina; Adnan Hakim, Al Asy Ari, "PENGARUH HEDONIC SHOPPING VALUE, UTILITARIAN VALUE, DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA MINNISOU LIPPO PLAZA KENDARI," Jurnal Ilmu Manajemen dan Akuntansi Terapan, vol. 11, no. 2, Nov. 2020.
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