PENGARUH HEDONIC SHOPPING VALUE, UTILITARIAN VALUE, DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA MINNISOU LIPPO PLAZA KENDARI

Shaleha ; Waode Maratun ; Hamid ; Nisrina ; Adnan Hakim ; Al Asy Ari
Jurnal Ilmu Manajemen dan Akuntansi Terapan 📅 2020 Vol 11, No 2 🔗 DOI: 10.36694/jimat.v11i2.263
Abstract
The purpose of this research is to analyze the effect of hedonic value, utilitarian value and store atmosphere on impulse buying. The population in this study were consumers in Kendari City who had shopped and visited Minnisou Lippo Plaza Kendari. The population in this study is infinite which means unlimited. The number of samples in this study amounted to 96 respondents (based on the Lemeshow formula). Data analysis method in this research uses multiple linear regression. The results showed that hedonic shopping value has a positive effect on impulse buying, utilitarian value does not have a positive effect on impulse buying, store atmosphere has a positive effect on impulse buying, and hedonic shopping value, utilitarian value and store atmosphere together positively influence positive impulse buying.
Keywords: Hedonic Shopping Value; Utilitarian Value; Store Atmosphere, Impulse Buying
 
Keywords
Hedonic Shopping Value; Utilitarian Value; Store Atmosphere; Impulse Buying
How to Cite

Shaleha, et al. (2020). PENGARUH HEDONIC SHOPPING VALUE, UTILITARIAN VALUE, DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA MINNISOU LIPPO PLAZA KENDARI. Jurnal Ilmu Manajemen dan Akuntansi Terapan, 11(2). https://doi.org/10.36694/jimat.v11i2.263

Shaleha, Waode Maratun; Hamid, Nisrina; Adnan Hakim, Al Asy Ari, "PENGARUH HEDONIC SHOPPING VALUE, UTILITARIAN VALUE, DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA MINNISOU LIPPO PLAZA KENDARI," Jurnal Ilmu Manajemen dan Akuntansi Terapan, vol. 11, no. 2, 2020.

Shaleha, Waode Maratun; Hamid, Nisrina; Adnan Hakim, Al Asy Ari. "PENGARUH HEDONIC SHOPPING VALUE, UTILITARIAN VALUE, DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA MINNISOU LIPPO PLAZA KENDARI." Jurnal Ilmu Manajemen dan Akuntansi Terapan, vol. 11, no. 2, 2020.

Shaleha, Waode Maratun; Hamid, Nisrina; Adnan Hakim, Al Asy Ari. "PENGARUH HEDONIC SHOPPING VALUE, UTILITARIAN VALUE, DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA MINNISOU LIPPO PLAZA KENDARI." Jurnal Ilmu Manajemen dan Akuntansi Terapan 11, no. 2 (2020).

Shaleha, et al. (2020) 'PENGARUH HEDONIC SHOPPING VALUE, UTILITARIAN VALUE, DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA MINNISOU LIPPO PLAZA KENDARI', Jurnal Ilmu Manajemen dan Akuntansi Terapan, 11(2). doi: 10.36694/jimat.v11i2.263.

Shaleha, Waode Maratun; Hamid, Nisrina; Adnan Hakim, Al Asy Ari. PENGARUH HEDONIC SHOPPING VALUE, UTILITARIAN VALUE, DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA MINNISOU LIPPO PLAZA KENDARI. Jurnal Ilmu Manajemen dan Akuntansi Terapan. 2020;11(2).

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