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This study aims to analyze educational marketing management strategies in attracting students’ interest at MTs Al-Mursyidiyyah. The research employed a qualitative approach using a descriptive-analytical method. Data were collected through literature review and in-depth interviews with the school principal as the key informant. Data analysis used the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The findings reveal that MTs Al-Mursyidiyyah has comprehensively implemented educational marketing strategies based on the 7P marketing mix (product, price, place, promotion, people, physical evidence, and process). The product dimension is reflected in the integration of academic-religious curriculum supported by technology and diverse extracurricular programs. Promotional strategies are carried out through digital platforms such as Instagram, TikTok, and online admission websites, as well as conventional promotion through the annual November Festival. Strengthening human resources, modernizing facilities, and digitizing educational services also contribute to enhancing the school’s image. The study concludes that the success in attracting prospective students is strongly influenced by the synergy between product quality, promotional effectiveness, and physical evidence that build public trust in the educational institution.

Digitalization in the fitness industry is increasingly essential to improve efficiency and service quality. However, many fitness centers still manage data manually, including KRESNA GYM, which faces challenges in member registration, workout scheduling, and facility information delivery. This study aims to design a web-based e-fitness application using the Laravel framework to support digital service management. The development follows the Waterfall model through stages of requirement analysis, design, implementation, testing, and evaluation. The application includes features such as a landing page, admin/member login and registration, management dashboards, workout schedules, equipment guides, and supplement listings. Black-box testing confirms that all features function as expected. This system simplifies administrative processes and enhances member experience, making it effective in supporting digital transformation at KRESNA GYM.

The Jambi Class II Climatological Station is the agency responsible for providing climate data and information to the public and relevant agencies. In practice, the process of handling data requests is still carried out conventionally, resulting in relatively long processing times for document management, archiving, and user service. This situation has led to several challenges, such as inefficient administrative processes, a high risk of document loss, and limitations in monitoring the status of data requests. This study aims to design a web-based Data Service Information System that can support the digitalisation of climate data services at the Class II Jambi Climatology Station. The system development method used is the prototype method, as it allows the development process to be carried out in stages based on user needs. The system design was carried out using the Unified Modelling Language (UML) as a modelling tool to describe system requirements, process flows, and user interactions with the system. The design results show that the developed system is capable of facilitating the online submission of data requests, tracking the status of requests, and managing the service database in a more structured manner. The system also provides a digital archiving feature that simplifies the management and retrieval of data request documents. The implementation of this system is expected to improve the efficiency of service processes, speed up data request processing times, enhance service transparency, and support improvements in the quality of public services at the Class IV Jambi Climatological Station.

The advancement of information technology has driven higher education institutions to manage their digital presence professionally, particularly through quality website management as a representation of institutional identity. Preliminary observations of the Universitas Graha Karya (UGK) website (ugk.ac.id) identified several issues, including inconsistent page layouts, inactive hyperlinks, and irregularly updated content. This study aims to analyze the quality of the UGK website based on three WebQual 4.0 dimensions—usability, information quality, and service interaction quality—and to determine improvement priorities using Importance Performance Analysis (IPA). A descriptive quantitative approach was employed, with data collected through questionnaires distributed to 308 active students selected via purposive sampling using the Slovin formula at a 5% margin of error. Data analysis included validity testing, reliability testing, WebQual 4.0 analysis, gap analysis, and IPA Cartesian diagram mapping. Results indicate negative grand mean gap values across all dimensions, with service interaction quality recording the largest gap (-0.16), followed by information quality and usability (both -0.01). IPA mapping identified five indicators in Quadrant I as the main improvement priorities: ease of menu navigation (U2), relevance of academic information (IQ2), clarity of information language (IQ4), website access security (SI1), and ease of contacting administrators (SI4). The study concludes that UGK's website quality has not fully met user expectations and requires structured, user-oriented improvements.

This study examines the performance of student administrative services in the Society 5.0 era at the Bureau of Academic Affairs, Student Affairs, and Planning of Gorontalo State University, focusing on scholarship services. It addresses the need for accessible, responsive, transparent, inclusive, and student-centered administrative services in higher education. A descriptive qualitative approach was employed through in-depth interviews, participatory observation, and document analysis. Informants included bureau leaders, scholarship and financial aid administrators, operational officers, and students receiving various scholarship schemes. Thematic analysis was conducted through data reduction, data display, and conclusion drawing, while validity was ensured through source triangulation, method triangulation, and member checking. The findings show that accessibility has improved through service counters, websites, social media, WhatsApp, online forms, SIMPEL BAKP, and coordination with faculties and study programs. However, information remains fragmented, digital standard operating procedures are not uniform, and disability-inclusive access is limited. Responsiveness is supported by direct and digital communication, but it lacks a dedicated complaint system, automatic notifications, selection-status dashboards, and real-time disbursement tracking. Service quality is perceived as fairly good because students experience professional, friendly, and fair treatment. Nevertheless, service documentation, procedural standardization, staff training, and humanistic technology integration need strengthening. The study concludes that scholarship administration should be transformed into a centralized, inclusive, responsive, transparent, and student-centered digital-humanistic service model.

In the current era of digital transformation, higher education institutions face increasing pressure to manage their reputation strategically through digital communication channels. This study investigates the relationship between digital communication strategies employed by higher education institutions and their perceived reputation among students and surrounding communities. Employing a mixed-methods approach combining quantitative survey with 320 respondents (220 students and 100 community members) and qualitative in-depth interviews with 18 informants from three universities in Bandung, West Java, Indonesia, this research examines how social media management, website quality, digital content consistency, and online engagement practices influence institutional reputation. The findings reveal that digital communication strategy has a significant positive effect on higher education reputation (r = 0.724, p < 0.01), with social media engagement and content consistency emerging as the most influential dimensions. Community respondents demonstrated higher sensitivity to Corporate Social Responsibility (CSR) content compared to students, who prioritized academic information quality and responsiveness. This study contributes theoretically to the application of Agenda-Setting Theory and Stakeholder Theory in the digital context of higher education and provides practical recommendations for university communication offices in developing more effective digital strategies to build and maintain institutional reputation.

Public services are one of the essential functions of village-level government as they are directly related to the needs of the community. However, in Pontap Village, Palopo City, service processes are still carried out manually, which often leads to obstacles such as service delays, difficulties in record-keeping, and limited access to information for residents. This study aims to design and develop a web-based public service information system to improve the efficiency and quality of services at the village office. The system was developed using the Waterfall method, which consists of requirement analysis, system design, implementation, testing, and maintenance stages. The system was built using the PHP programming language with the Laravel framework and utilizes MySQL as the database which is managed using HeidiSQL. System modeling was carried out using use case diagrams and activity diagrams, while testing was conducted using the black-box testing approach to ensure that all functions operate according to specifications. The resulting system provides community complaint services, administrative letter services, and information on health service schedules such as posyandu and puskesmas activities. It is expected that this system will facilitate residents in accessing information, accelerate service processes, and improve data accuracy through an integrated digital platform. This research is expected to serve as a solution to support the digitalization of public services in Pontap Village and to become a reference for the development of similar systems in other regions.

This study aims to analyze the implementation of information technology in improving the quality of public services. The research method used is library research by collecting and analyzing various scientific sources, such as journals, books, research articles, and government documents related to information technology and public services. The results show that the implementation of information technology through online service systems, official websites, and administrative information systems is able to improve the effectiveness, efficiency, transparency, and accessibility of public services. Information technology also helps accelerate administrative processes, reduce data management errors, increase employee productivity, and strengthen communication between the government and the community. In addition, the implementation of information technology supports the realization of e-government and good governance through increased accountability and information transparency. However, the implementation of information technology still faces several challenges, such as limited human resources, inadequate technological infrastructure, unstable internet connections, and the low ability of some communities to use digital services. Therefore, it is necessary to improve employee competencies, develop technological infrastructure, and conduct public socialization to optimize the implementation of information technology in public services. Overall, information technology has proven to be a strategic solution in creating modern, effective, efficient, transparent, and community-oriented public services.

The development of information technology encourages public service agencies to improve the quality of service through the use of integrated information systems. PERUM DAMRI Ende as a provider of passenger transportation services, still faces problems in delivering information on schedules, routes, fares, and vehicle data management that has not been optimally integrated, thus causing uncertainty for service users. This study aims to design and build a Passenger Transport Vehicle Information System at PERUM DAMRI Ende to improve fleet data management efficiency, route scheduling, and customer information access. The research method used is a case study with a qualitative descriptive approach. System development is carried out using the Waterfall method, which includes the stages of needs analysis, system design, implementation, testing, and maintenance. The system is built as a web-based application using the PHP programming language and a MySQL database, and tested using the Black-Box Testing method. The results of the study are expected to help PERUM DAMRI Ende manage vehicle and schedule data more effectively, improve service quality, and provide the public with greater convenience in obtaining passenger transportation information.

Libraries play a crucial role in broadening the public's knowledge horizons by improving literacy skills. However, the reality at the Samaturu Library in Jambu Malea Village shows that manual management still dominates, leading to various administrative obstacles such as data irregularities, the risk of losing important information, and inefficiencies in tracking daily activities. This condition demands digital transformation to optimize public services at the village level comprehensively and sustainably. This research focuses on the development of a web-based library information system specifically designed to modernize administrative processes to be more systematic, fast, and organized. Built using the PHP programming language and MySQL database, this platform offers an intuitive interface for both staff and members. Its superior features include book data management, membership, activity agendas, announcements, and digitizing the borrowing and return process. Furthermore, the system is capable of automatically generating periodic reports to facilitate library performance evaluation. Based on the results of comprehensive testing using the Black Box Testing method, all system functionality was proven to operate optimally according to the required specifications. Direct user trials also showed very positive responses regarding aspects of ease of navigation and operational time efficiency. The implementation of this system is expected to improve the effectiveness of internal management, accelerate the quality of services to library users, and become a major catalyst in realizing superior digital literacy governance in rural areas.

This study aims to design and develop a web-based New Student Admission System (PPDB) Website at MIS Chairul Bariyyah Medan Krio to overcome the limitations of manual registration systems. The method used is Agile, as it supports iterative, flexible, and adaptive system development according to user needs. Data collection techniques include observation, interviews, literature study, and documentation. The system is developed using the Python programming language with the Django framework and MySQL database. The results show that the developed system improves the efficiency of the registration process, minimizes data recording errors, and facilitates real-time management of applicant data. In addition, the Website also serves as an information and promotional medium for the school that can be accessed anytime. Based on Blackbox testing and User Acceptance Test (UAT), the system is proven to run well and is easy to use. Therefore, this web-based PPDB system is effective in improving the quality of Administrative services at MIS Chairul Bariyyah.

This study analyzes the implementation of Good Governance in enhancing consular services at the Consulate General of the Republic of Indonesia in Tawau, using a qualitative approach with a case study paradigm. The findings reveal several key points: First, transparency in consular services is achieved through openness about procedures, fees, and service time standards via official platforms like websites, social media, and notice boards. This transparency reduces information asymmetry, prevents maladministration, and builds trust. Second, service accountability is reflected in the timely execution of passport renewals, Emergency Travel Documents, and document legalization, following Standard Operating Procedures (SOPs). Accountability is further demonstrated through performance reports, complaint channels, and service evaluations. Third, public participation is fostered through two-way communication, complaint mechanisms, and collaboration with Indonesian citizen and migrant worker communities. The mobile consular service program also enhances accessibility. Finally, consular services are based on clear legal frameworks, ensuring the legitimacy of services and protection for Indonesian citizens and migrant workers. Overall, the study concludes that the implementation of Good Governance principles at the Consulate General of Indonesia in Tawau significantly improves the quality of consular services.

The development of information technology has encouraged improvements in public service quality, including at the village government level. In Sunggal Kanan Village, Sunggal District, Deli Serdang Regency, the process of submitting public complaints and aspirations is still carried out manually, resulting in issues related to documentation, transparency, and follow-up actions. This study aims to design and develop a web-based Village Public Complaint and Aspiration Information System using the Rapid Application Development (RAD) method. The RAD method was chosen because it emphasizes fast system development through iterative stages involving active user participation, namely Requirements Planning, User Design, Construction, and Cutover. Data collection techniques included observation, interviews, and literature studies. The developed system provides features such as user registration and login, complaint and aspiration submission forms, report status tracking, and an admin dashboard for managing and following up on reports. The results show that the system improves efficiency, transparency, and accountability in managing public aspirations. Through this system, citizens can submit reports online without visiting the village office and monitor their report status in real time. The implementation of the RAD method proved effective in delivering a system that meets user needs within a relatively short development time.

This study aims to analyze the implementation of e-government in improving the quality of public services at the Population and Civil Registration Office of Gresik Regency. The study uses a qualitative descriptive approach, with data collection techniques including observation, interviews, and documentation. The analysis focuses on the stages of e-government implementation, covering the dimensions of presence, interaction, and transaction in population administration services. The results indicate that the implementation of e-government at the Population and Civil Registration Office of Gresik Regency has been carried out through the provision of digital information media, such as an official website and online-based population administration service applications. In the presence dimension, the local government provides various information related to population administration services, including requirements, procedures, service times, and the types of services available to the public. In the interaction dimension, the digital service system allows the public to communicate with the service office by submitting questions, complaints, or requests for information online. Meanwhile, in the transaction dimension, the public can submit requests for population documents, such as Family Cards, birth certificates, and other documents, through the digital service system. The implementation of e-government has positively impacted the efficiency, transparency, and ease of access to population administration services for the public. Therefore, the utilization of information technology in public services can serve as an important strategy for improving the quality of population administration services in local government.

The development of information and communication technology has significantly transformed consumer behavior, particularly in the process of searching for information prior to making a purchase. One rapidly growing phenomenon is Electronic Word-of-Mouth (eWOM), which refers to informal communication among consumers through digital platforms such as social media, online forums, and product review websites. eWOM is considered more credible than traditional advertising because it originates from real user experiences. This study aims to analyze the impact of eWOM on consumer purchase intention with trust as a mediating variable. A quantitative approach with a cross-sectional survey design was employed, involving active users of digital platforms who accessed product reviews before purchasing. Data were collected via online questionnaires and analyzed using multiple regression and mediation testing (Baron and Kenny approach with Sobel test). The findings reveal that eWOM has a positive and significant effect on consumer trust (β = 0.72) and directly influences purchase intention (β = 0.31). Trust demonstrates a stronger effect on purchase intention (β = 0.56) and serves as a significant mediator in the relationship between eWOM and purchase intention (indirect effect = 0.40). These results highlight that the quality, credibility, and consistency of eWOM information are crucial in building consumer trust, which subsequently enhances purchase intention. Theoretically, this study enriches digital marketing literature, while practically it provides implications for companies to manage online reviews transparently and foster consumer trust to drive purchasing decisions.

This study aims to analyze public service innovation through the Sobat Dukcapil Website Program at the Tangerang City Population and Civil Registration Office in improving the quality of population administration services. The study uses a qualitative approach with data collection techniques in the form of interviews, observations, and documentation studies. The analysis was conducted using Everett M. Rogers' Diffusion of Innovations theory, which includes five characteristics of innovation, namely relative advantage, compatibility, complexity, trialability, and observability. The results show that the Sobat Dukcapil Website has relative advantages in terms of time efficiency, reduced queues, and easy access to online services. This innovation is also considered appropriate for the needs of urban communities and the Electronic-Based Government System (SPBE) policy. However, there are still obstacles in terms of complexity, particularly related to the digital literacy of the community and technical system disruptions.

Wewewa Timur District is an administrative area in Southwest Sumba Regency that has great potential to improve the quality of public services. However, in practice, services at the sub-district level are still faced with various obstacles, such as slow administrative processes, manual data recording, and lack of coordination between service departments. This makes it difficult for government officials to cause problems and has a direct impact on public satisfaction as service recipients. As a solution, the development of a Web-Based Integrated Service Information System is the right step to address community needs and support government performance in Wewewa Timur District. Through this system, the public can access various services on a single digital platform without having to come directly to the sub-district office, and helps officials in accelerating administrative processes. This study uses a software engineering approach to design and implement a Web-Based Integrated Service Information System in Wewewa Timur District. The method used is the Waterfall method, which is a classic method in software engineering with sequential and systematic stages, from needs analysis to system maintenance. Test results using the black box method showed that the software could identify malfunctioning functions, interface errors, data structure errors, and access to external databases, while also producing expected output. Therefore, this system is considered effective in improving the quality of public services in Wewewa Timur District.

This study examines clause structures and syntactic relations in argumentative articles published on the 2025 edition of the Badan Bahasa website. As a communication tool, language plays a crucial role in conveying ideas and shaping logical reasoning, particularly in argumentative texts that require a high degree of cohesion and coherence. The research aims to describe the patterns of clause structure and interclausal syntactic relations used in these articles to understand how linguistic constructions influence argumentative strength. Employing a qualitative descriptive approach with the distributional method, the study relies on internal linguistic elements as analytical instruments. The findings show that the articles generally employ single clauses with S–P–Pelengkap patterns as well as complex clauses expressing causation, alongside syntactic relations that include coordination and subordination, including causal, contrastive, purposive, and additive relations. These patterns indicate consistent application of Indonesian syntactic rules, although some repetitive tendencies appear in the use of active clauses and multi-layered complex sentence structures. The study highlights the importance of mastering clause structure in constructing logical, persuasive argumentative texts, and the findings are expected to serve as a reference for writers and language institutions to improve academic writing quality and enrich linguistic studies in digital contexts.

This study aims to analyze news texts on the online news portal IDN Times. In addition, the study aims to identify various syntactic errors in the news texts on the portal, including non-standard sentence structures, the use of loanwords, ambiguous sentences, inappropriate diction, and low word efficiency, thereby providing an overview of the language quality and presentation of information in the online media. This research employs a qualitative descriptive approach, with a syntactic framework as the theoretical foundation. The researcher obtained data by reading several relevant references and recording information that could be used as data. Therefore, the reading and note-taking technique was used in this study. The data in this study consisted of news texts from the online news portal IDN Times, edition 2025. The data analysis method employed is the distributional method. The researcher analyzed the texts by identifying sentences that did not conform to syntactic rules and assessed the suitability of the texts as proper and accurate news texts. The results revealed various syntactic errors, including errors in sentence structure, diction, punctuation, sentence effectiveness, loanword usage, and conjunction usage. How ever, the findings indicate that although some syntactic errors were found, the news texts on the portal generally have a relatively good and coherent structure. Therefore, the texts can provide valuable insights into language use in the context of online media and serve as sources of information for studying language quality and effective communication in digital news writing.

This study aims to evaluate the performance of digital information systems, including websites and mobile applications, used by national expedition companies in Indonesia, using standardized technical indicators from Google Web.dev. This research employs a descriptive and evaluative approach with purposive sampling. The research objects comprise five major national expedition companies: JNE, J&T Express, SiCepat, Pos Indonesia, and Lion Parcel. The evaluation is conducted using four main indicators: Performance, Accessibility, Best Practices, and Search Engine Optimization (SEO). The results indicate that, in general, the digital information systems of national expedition companies function adequately; however, there are notable performance variations among companies, particularly in terms of loading speed and mobile performance. Pos Indonesia demonstrates the most balanced overall performance, while several other companies require further optimization, especially in performance efficiency and SEO. This study contributes to the literature by providing an objective technical evaluation of expedition information systems and offering practical recommendations to improve digital service quality, enabling faster, more secure, and more responsive logistics services in a highly competitive industry.