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The advancement of digital technology has transformed how people search for information and access health services. RSIA Clas C Cipondoh faces challenges related to its brand image, as indicated by low patient engagement with the hospital’s website and digital platforms, based on a preliminary survey. This study aims to analyze the simultaneous and partial effects of digital literacy, website quality, and ease of access on the brand image with digital marketing strategy as a moderating variable. A quantitative research method with a cross-sectional approach was employed. The study involved 152 outpatient respondents who had accessed the hospital website. Data were analyzed using index analysis with the Three Box Method and Moderated Regression Analysis (MRA) to test the moderating effect. Findings reveal that digital literacy, website quality, and ease of access simultaneously and significantly influence the hospital’s brand image. Partially, each of these variables also has a positive and significant effect on brand image. Moreover, the digital marketing strategy effectively moderates the relationships between digital literacy, website quality, and ease of access with brand image. The Three Box Method analysis indicates that although website quality falls into the high category, weaknesses remain in the interaction quality dimension. The study concludes that strengthening digital literacy, improving website quality, and ensuring ease of access supported by an effective digital marketing strategy can enhance the hospital’s brand image. Hospitals are advised to add interactive features such as chatboxes or live chat to improve patient engagement and online service experience.

The objective of this research was to determine the influence of website quality, ease of use, and customer experience on purchase intention in Tokopedia e-commerce . The objectives include to determine the influence of website quality on purchase intention, to determine the influence of ease of use on purchase intention, and to determine the influence of customer experience on purchase intention. This study uses a descriptive quantitative approach with data collection methods of questionnaires, interviews, and documentation. The population in this study is the community of Jalan Garu II Medan Amplas and the sample as respondents of this study will be taken using probability sampling with the Slovin formula, namely 93 people who were met during the study. The data obtained in this study were analyzed using multiple linear regression analysis with the SPSS 26.0 program. The results of this study indicate that the calculated F value of 369.097 is greater than the F table of 2.474, which means that simultaneously there is an influence on website quality (X1), ease of use (X2), and customer experience (X3) on purchase intention in Tokopedia e-commerce. Partially, it can be seen that the website quality variables ( ¬X1), ease of use (X2), and customer experience (X3) have an effect on purchase intention (Y), namely the website quality variable (X1 ¬) of 3.227 is greater than the t table of 1.661, ease of use of 2.607 is greater than the t table of 1.661 and customer experience (X3) of 5.253 is greater than the t table of 1.661. Based on the results seen from the coefficient of determination of the website quality variables (X1 ¬), ease of use (X2), and customer experience (X3) have an effect, namely with an R2 value of 0.950 or 95%.

This research aims to find out whether online customer reviews influence online shop shopee purchasing decisions for students of SMK Negeri 1 Karanganyar, influencer marketing on online shop shopee purchasing decisions for students of SMK Negeri 1 Karanganyar, and website quality on online shop shopee purchasing decisions for students of SMK Negeri 1 Karanganyar. ; and to find out whether online customer reviews, influencer marketing, and website quality jointly influence the purchasing decisions of students at SMK Negeri 1 Karanganyar. This research uses quantitative techniques with correlational methods. The sample for this research was OTKP and MPLB students in classes X, XI and XII who had shopped via the Shopee application, totaling 140 students. The results of this research show that: 1) online customer reviews have a positive and significant influence on purchasing decisions as evidenced by the calculated t value (7.935) > t table (1.977) and a significance value of 0.000 < 0.05. 2) influencer marketing has a positive and significant influence on purchasing decisions as evidenced by the calculated t value (2.206) > t table (1.977) and a significance value of 0.009 < 0.05. 3) website quality has a positive and significant effect on purchasing decisions as evidenced by the calculated t value (4.097) > t table (1.977) and a significance value of 0.001 < 0.05. 4) there is a positive and significant influence between online customer reviews, influencer marketing, and website quality on purchasing decisions as evidenced by the value of Fcount (95.480) > Ftable (2.67) and a significance value of 0.000 < 0.05.

Penelitian ini bertujuan guna mengetahui pengaruh kualitas website, variasi produk, dan persepsi harga terhadap minat beli konsumen pada pengguna marketplace Bukalapak di Kabupaten Demak. Dalam penelitian ini populasi yang dipilih adalah pengguna atau pelanggan marketplace Bukalapak di Kabupaten Demak. Sampel diambil menggunakan teknik purposive sampling. Penelitian ini mengunakan metode kuantitatif dengan teknik analisis datanya mengunakan analisis regresi linier berganda dimana datanya diolah melalui SPSS versi 25. Jumlah responden dalam penelitian ini sebanyak 96 responden. Hasil dari penelitian ini menjelaskan bahwa kualitas website memiliki pengaruh yang positif dan signifikan terhadap minat beli konsumen. Variasi produk mempunyai pengaruh positif dan signifikan terhadap minat beli konsumen. Serta persepsi harga memiliki pengaruh positif dan signifikan terhadap minat beli konsumen.

Website is a form of mass media that is published through internet network that can be accessed anywhere and anytime. To know the quality of a website it is necessary to measure, by doing measurement of the quality of a website can be known user satisfaction against the website. In this study using the WebQual 4.0 method refers to the three core dimensions representing the quality of a Website, namely usability, Information Quality, Service Interaction Quality. This research was conducted using a questionnaire the population of this study were Lintasarta employees, sample from this study 28 questionnaires. After the data is obtained, it is tested for validity and reliability. In this study, the regression analysis used the assumption test classical, and multiple linear analysis. Then for hypothesis testing F test and t test are used. The results obtained in this study are Usability Quality, Information Quality and Interaction quality have a positive effect on consumer satisfaction.

This study aims to determine the effect of website quality, security and trust on purchasing decisions on the Shopee application. The method in this study uses quantitative methods. This research was conducted in the area of Padang Ngeri University. For this experiment, a probability sampling approach was used to choose the sample. Up to 200 Padang State University students who use Shopee will take part in the survey as responders. This study demonstrates that customers' trust in Shopee-compatible online marketplaces directly and favorably affects their willingness to shop there, Website quality has a positive and significant effect on consumer trust through online purchase decisions on online buying and selling sites on the application Shopee, Security online purchases has a positive and significant effect on online purchase decisions mediated by customer trust on online buying and selling sites on the Shopee application, Security online purchases has a positive and significant effect on customer trust through online purchase decisions on online buying and selling sites on the Shopee application , customer trust has a positive and significant effect on online purchase decisions on online buying and selling sites on the Shopee application.

Websites have an important role in academic management and enhance the reputation of a company or institution. Website service quality is an important factor in education. On university web ranking sites such as webometrics, Indonesia's ranking is relatively low, including universities in Central Java which are ranked in the 1000's. Therefore, this study aims to find the causative factors and analyze the current quality of academic websites. The Webqual 4.0 method was used in this study to evaluate the quality of websites based on indicators of usability, reliability, novelty and user satisfaction. Importance-Performance Analysis (IPA) is also used to determine indicators that need to be repaired, updated, and maintained based on user perceptions and expectations. This research involved 144 respondents, namely students and staff at STIKOM Yos Sudarso. The results of the study show several indicators that need to be improved on the STIKOM Yos Sudarso website, especially in terms of appearance and quality of information such as novelty and clarity of content. Recommendations from this study include improving the appearance by developing designs and simplifying features. In addition, it is necessary to improve the quality of information by updating information in a timely, accurate and regular manner. Interaction with users also needs to be improved by adding a live chat feature and improving all indicators to build a good website reputation

The purpose of this study was to determine the role of web site quality, security and online shopping confidence in purchasing decisions on shopee e-commerce in Gunung Pati District, Semarang. This study obtained data through questionnaires. The population in this study were users of shopee e- commerce sites in Gunung Pati District, Semarang. The sampling technique used was purposive sampling method with criteria for men and women aged 17 to 36 years in Gunung Pati Semarang District who had used and shop online at Shopee E-Commerce. Sample total was 100 respondents. The results of this study indicated that: (1) The quality of the website has a positive and significant effect on purchasing decisions, (2) Security has a positive and significant effect on purchasing decisions, (3) Trust has a positive and significant effect on purchasing decisions,

E-commerce competition in Indonesia makes e-commerce companies compete to develop strategies to win the competition. Customer loyalty is an important factor to lead in the competition. This research focuses on how much influence website service quality has on customer loyalty. This research is also to find out which website quality factors have the most influence on customer loyalty with customer satisfaction as a mediating factor. The factors that influence e-commerce customer loyalty are analyzed using concepts including the dimensions of service quality consisting of (physical evidence, reliability, responsiveness, assurance, empathy) and Corporate Image as the variable that influences and Customer Satisfaction as the variable that is affected. The sample in this study were 96 respondents. With the sampling method using the purposive sampling method. The results obtained that there is a positive and significant influence between the dimensions of service quality and company image on customer satisfaction.  Keywords: E-commerce website, Service Interaction Quality, Customer Satisfaction