Analysis of Entertainment Content and Informative Content on Consumer Perceptions of Products

Yahya Muhaimin
Proceeding. of The International Conference on Bus... 📅 2025 Vol 3, No 1 🔗 DOI: 10.56444/icbe-untagsmg.v3i1.2618
Abstract
This study analyzes how informational videos and entertainment videos affect buyers' interest in buying an item. This study uses secondary data by analyzing the latest scientific articles by producing the results of the analysis of this study that informational videos and entertainment videos affect consumers' interest in buying products. With the presence of informational videos about the products offered and entertainment videos that offer products attract consumers' attention to buy products.
How to Cite

Yahya Muhaimin (2025). Analysis of Entertainment Content and Informative Content on Consumer Perceptions of Products. Proceeding. of The International Conference on Business and Economics, 3(1). https://doi.org/10.56444/icbe-untagsmg.v3i1.2618

Yahya Muhaimin, "Analysis of Entertainment Content and Informative Content on Consumer Perceptions of Products," Proceeding. of The International Conference on Business and Economics, vol. 3, no. 1, 2025.

Yahya Muhaimin. "Analysis of Entertainment Content and Informative Content on Consumer Perceptions of Products." Proceeding. of The International Conference on Business and Economics, vol. 3, no. 1, 2025.

Yahya Muhaimin. "Analysis of Entertainment Content and Informative Content on Consumer Perceptions of Products." Proceeding. of The International Conference on Business and Economics 3, no. 1 (2025).

Yahya Muhaimin (2025) 'Analysis of Entertainment Content and Informative Content on Consumer Perceptions of Products', Proceeding. of The International Conference on Business and Economics, 3(1). doi: 10.56444/icbe-untagsmg.v3i1.2618.

Yahya Muhaimin. Analysis of Entertainment Content and Informative Content on Consumer Perceptions of Products. Proceeding. of The International Conference on Business and Economics. 2025;3(1).

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