PERSEPSI KONSUMEN TERHADAP MARKETPLACE TOKOPEDIA DAN SHOPEE DI KECAMATAN CIBINONG KABUPATEN BOGOR

Dasmansyah Adyas ; Desy Nur Cahyani
Economicus : Jurnal Ekonomi dan Manajemen 📅 2020 Vol 11, No 1 🔗 DOI: 10.47860/economicus.v11i1.95
Abstract
This study aims to determine how consumers perceive the Tokopedia and Shopee marketplaces on the dimensions of product, price, promotion, and ease of use, namely in the community in the Cibinong District, Bogor Regency. This research uses descriptive research with a quantitative approach and uses data analysis techniques Weighted Means Score (WMS) by comparing the average value of each variable. Analysis of the assessment of consumer perceptions of the Tokopedia and Shopee markets is measured by a Likert scale using a questionnaire distributed to 150 respondents who have purchased at the Tokopedia and Shopee markets. The results of this study indicate that the product variable (X1) Shopee (with a score of 4.35) is superior to Tokopedia (with a score of 4.01), on the price variable (X2) Shopee (with a score of 4.24) is superior to Tokopedia ( with a score of 3.98), on the promotional variable (X3) Shopee (with a score of 4.38) was superior to Tokopedia (with a score of 4.07), and on the variable using Shopee (X4) (with a score of 4.42) was more superior to Tokopedia (with a score of 4.21).
Keywords
Consumer’s Perception; Marketplace; Product; Price; Promotion; Tokopedia; Shopee
How to Cite

Dasmansyah Adyas & Desy Nur Cahyani (2020). PERSEPSI KONSUMEN TERHADAP MARKETPLACE TOKOPEDIA DAN SHOPEE DI KECAMATAN CIBINONG KABUPATEN BOGOR. Economicus : Jurnal Ekonomi dan Manajemen, 11(1). https://doi.org/10.47860/economicus.v11i1.95

Dasmansyah Adyas; Desy Nur Cahyani, "PERSEPSI KONSUMEN TERHADAP MARKETPLACE TOKOPEDIA DAN SHOPEE DI KECAMATAN CIBINONG KABUPATEN BOGOR," Economicus : Jurnal Ekonomi dan Manajemen, vol. 11, no. 1, 2020.

Dasmansyah Adyas; Desy Nur Cahyani. "PERSEPSI KONSUMEN TERHADAP MARKETPLACE TOKOPEDIA DAN SHOPEE DI KECAMATAN CIBINONG KABUPATEN BOGOR." Economicus : Jurnal Ekonomi dan Manajemen, vol. 11, no. 1, 2020.

Dasmansyah Adyas; Desy Nur Cahyani. "PERSEPSI KONSUMEN TERHADAP MARKETPLACE TOKOPEDIA DAN SHOPEE DI KECAMATAN CIBINONG KABUPATEN BOGOR." Economicus : Jurnal Ekonomi dan Manajemen 11, no. 1 (2020).

Dasmansyah Adyas & Desy Nur Cahyani (2020) 'PERSEPSI KONSUMEN TERHADAP MARKETPLACE TOKOPEDIA DAN SHOPEE DI KECAMATAN CIBINONG KABUPATEN BOGOR', Economicus : Jurnal Ekonomi dan Manajemen, 11(1). doi: 10.47860/economicus.v11i1.95.

Dasmansyah Adyas; Desy Nur Cahyani. PERSEPSI KONSUMEN TERHADAP MARKETPLACE TOKOPEDIA DAN SHOPEE DI KECAMATAN CIBINONG KABUPATEN BOGOR. Economicus : Jurnal Ekonomi dan Manajemen. 2020;11(1).

Artikel Terkait

ANALISIS RASIO KEUANGAN UNTUK MENILAI KINERJA KEUANGAN PADA PT ACSET INDONUSA TBK PERIODE TAHUN 2019-2023

Zeze Zakaria Hamzah; Muchammad Hamdani; Ofi Khoirunnisa

PENGARUH CONTENT MARKETING, SISTEM CASH ON DELIVERY (COD) DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA TIKTOK SHOP DI KOTA BOGOR

Mujito; Muhlis; Wawan Hari Subagyo; Yuliyanti

PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KABUPATEN BOGOR

Muchammad Hamdani; Syaiful Anwar; Muhammed Raihan Aulia

PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP KOMITMEN KARYAWAN PADA PT SIKARS PETROLEUM NUSANTARA TAPOS DEPOK

Muhlis; Thomas Yoshua

ANALISIS KEPUASAN MASYARAKAT TERHADAP PELAYANAN UNIT REAKSI CEPAT (URC) DINAS PERHUBUNGAN KABUPATEN BOGOR

Wawan Hari Subagyo; Arry Muhammad Yusuf

RISET KEWIRAUSAHAAN SEBAGAI JEMBATAN KESENJANGAN ANTARA TEORI DAN PRAKTIK: PENDEKATAN INTEGRATIF BERBASIS KONTEKS

Mulyana Surya; Yan Noviar Nasution; Heri Iswanto
Tren Sitasi Jurnal