Human-AI Collaborative Adaptive Typeface Generation: Eye-Tracking Fixation Metrics in Instagram Branding

Henry ; Oliver ; Charlotte ; Mia
International Journal of Graphic Design 📅 2026 Vol 4, No 1 🔗 DOI: 10.51903/ijgd.v4i1.3289
Abstract
Integrating artificial intelligence into typographic design opens new opportunities for social media branding, especially on visually intensive platforms like Instagram. This study investigates how typefaces developed in collaboration with AI may influence visual engagement metrics. We designed an assessment framework that couples collaborative typeface generation with simulated eye-tracking analysis. Three adaptation scenarios were evaluated: static, semi-adaptive, and fully adaptive typefaces, based on fixation duration, fixation count, and heatmap visualization. Interestingly, when analyzing the simulation results, a pattern emerged: the typefaces generated through iterative human-AI processes tended to attract longer, more frequent visual fixations. These preliminary results thus point to the potential value of collaborative approaches to typographic design in social media contexts. The present study provides a methodological framework to assess AI-assisted visual assets using human attention metrics.
Keywords
Human-AI Collaboration; Adaptive Typeface; Eye-Tracking Metrics; Visual Engagement; Instagram Branding
How to Cite

Henry, et al. (2026). Human-AI Collaborative Adaptive Typeface Generation: Eye-Tracking Fixation Metrics in Instagram Branding. International Journal of Graphic Design, 4(1). https://doi.org/10.51903/ijgd.v4i1.3289

Henry, Oliver; Charlotte, Mia, "Human-AI Collaborative Adaptive Typeface Generation: Eye-Tracking Fixation Metrics in Instagram Branding," International Journal of Graphic Design, vol. 4, no. 1, 2026.

Henry, Oliver; Charlotte, Mia. "Human-AI Collaborative Adaptive Typeface Generation: Eye-Tracking Fixation Metrics in Instagram Branding." International Journal of Graphic Design, vol. 4, no. 1, 2026.

Henry, Oliver; Charlotte, Mia. "Human-AI Collaborative Adaptive Typeface Generation: Eye-Tracking Fixation Metrics in Instagram Branding." International Journal of Graphic Design 4, no. 1 (2026).

Henry, et al. (2026) 'Human-AI Collaborative Adaptive Typeface Generation: Eye-Tracking Fixation Metrics in Instagram Branding', International Journal of Graphic Design, 4(1). doi: 10.51903/ijgd.v4i1.3289.

Henry, Oliver; Charlotte, Mia. Human-AI Collaborative Adaptive Typeface Generation: Eye-Tracking Fixation Metrics in Instagram Branding. International Journal of Graphic Design. 2026;4(1).

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