Structured Visual Brief Interfaces for Advertising Design: A UI/UX Framework for Turning Creative Intentions into Designer-Editable Graphic Design Cards

This paper proposes and evaluates a UI/UX framework for advertising and graphic design interfaces. The framework converts a short creative intention into an editable structured brief card with eight slots: headline, sub-heading, visual object, background mood, call to action, audience, design risk, and brand tone. The motivation is that ordinary text prompts are easy to write but weak as design coordination artifacts because they mix marketing intent, visual instructions, copy hierarchy, and review cues in one statement. OpenCOLE provides an setting because its schema contains intention, description, keywords, heading/sub-heading fields for graphic design generation (Inoue et al., 2024). The study compares a prompt with a structured brief-card representation on the OpenCOLE Parquet dataset of 23,419 rows. The card is populated by deterministic rules; the study therefore evaluates an LLM-compatible interface layer rather than a live model-driven generation system. Across the full dataset, the structured card increased the structured-brief adequacy score from 0.299 to 0.878, a mean gain of 0.579 under paired Wilcoxon testing (p < .001). Intent coverage, keyword recall, heading hierarchy, CTA recognizability, semantic consistency, audience explicitness, and risk explicitness all improved. A deterministic advertising-oriented subset of 19,681 rows showed the same pattern, with the mean increasing from 0.313 to 0.881. The metrics evaluate whether a brief representation preserves and exposes information needed before production; they do not measure final design quality, designer preference, or user satisfaction. The results support the argument that generative design workflows should expose structured, designer-editable brief cards rather than relying on prompt expansion alone.