INDONESIAN TRANSLATION ANALYSIS OF DESCRIPTIVE ADJECTIVES IN APPLE PRODUCTS’ SLOGANS

Raden Roro Shinta Felisia
Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) 📅 2022 Vol 2, No 1 🔗 DOI: 10.56127/jushpen.v2i1.818
Abstract
Apple, a technological company based in California, has one official Indonesian website. This website contains Indonesian product slogans translated from the English website. Since it conveys a product quality, a descriptive adjective is a language component frequently used in an Apple product slogan. This study aims to describe the Indonesian translation of descriptive adjectives in Apple products’ slogans. The result is two (2) translations referring to the literal translation strategy, one (1) referring to the free translation strategy, and one (1) referring to the creative translation strategy. As a brand component, a slogan and its translation are important in the development of a brand identity.
Keywords
slogan translation strategy free literal creative
How to Cite

Raden Roro Shinta Felisia (2022). INDONESIAN TRANSLATION ANALYSIS OF DESCRIPTIVE ADJECTIVES IN APPLE PRODUCTS’ SLOGANS. Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN), 2(1). https://doi.org/10.56127/jushpen.v2i1.818

Raden Roro Shinta Felisia, "INDONESIAN TRANSLATION ANALYSIS OF DESCRIPTIVE ADJECTIVES IN APPLE PRODUCTS’ SLOGANS," Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN), vol. 2, no. 1, 2022.

Raden Roro Shinta Felisia. "INDONESIAN TRANSLATION ANALYSIS OF DESCRIPTIVE ADJECTIVES IN APPLE PRODUCTS’ SLOGANS." Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN), vol. 2, no. 1, 2022.

Raden Roro Shinta Felisia. "INDONESIAN TRANSLATION ANALYSIS OF DESCRIPTIVE ADJECTIVES IN APPLE PRODUCTS’ SLOGANS." Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) 2, no. 1 (2022).

Raden Roro Shinta Felisia (2022) 'INDONESIAN TRANSLATION ANALYSIS OF DESCRIPTIVE ADJECTIVES IN APPLE PRODUCTS’ SLOGANS', Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN), 2(1). doi: 10.56127/jushpen.v2i1.818.

Raden Roro Shinta Felisia. INDONESIAN TRANSLATION ANALYSIS OF DESCRIPTIVE ADJECTIVES IN APPLE PRODUCTS’ SLOGANS. Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN). 2022;2(1).

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