Penyuluhan dalam Pemanfaatan E-Commerce Digital Wallet, dan Online Delivery di era digitalisasi

Dian Rachmawati Afandi ; Indra Permana ; Dwi Astuti ; Arif Widodo Nugroho
Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHID... 📅 2025 Vol 3, No 1 🔗 DOI: 10.59246/alkhidmah.v3i1.1262
Abstract
The research explores the role of digital wallets and online delivery services in enhancing the competitive edge of Micro, Small, and Medium Enterprises (MSMEs) amidst rapid digitalization. With the growing importance of social capital and technological adoption, MSMEs can expand their business reach and improve their performance. The study highlights the significant increase in digital wallet utilization in Indonesia, where numerous platforms like Gopay and OVO have gained traction. Challenges such as a lack of digital literacy among MSME owners hinder their ability to leverage e-commerce effectively. This project involved direct support and consultation for MSMEs, aiming to address their challenges and identify strategic solutions. Findings indicate improved customer engagement through digital marketing, which allows MSMEs to build brand awareness without the need for extensive resources. Ultimately, the study advocates for increased digital presence and adaptability among MSMEs to thrive in the evolving market landscape.
Keywords
E-Commerce; Digital Wallet; MSMEs; Online Delivery; Digital Marketing
How to Cite

Dian Rachmawati Afandi, et al. (2025). Penyuluhan dalam Pemanfaatan E-Commerce Digital Wallet, dan Online Delivery di era digitalisasi. Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH), 3(1). https://doi.org/10.59246/alkhidmah.v3i1.1262

Dian Rachmawati Afandi; Indra Permana; Dwi Astuti; Arif Widodo Nugroho, "Penyuluhan dalam Pemanfaatan E-Commerce Digital Wallet, dan Online Delivery di era digitalisasi," Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH), vol. 3, no. 1, 2025.

Dian Rachmawati Afandi; Indra Permana; Dwi Astuti; Arif Widodo Nugroho. "Penyuluhan dalam Pemanfaatan E-Commerce Digital Wallet, dan Online Delivery di era digitalisasi." Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH), vol. 3, no. 1, 2025.

Dian Rachmawati Afandi; Indra Permana; Dwi Astuti; Arif Widodo Nugroho. "Penyuluhan dalam Pemanfaatan E-Commerce Digital Wallet, dan Online Delivery di era digitalisasi." Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH) 3, no. 1 (2025).

Dian Rachmawati Afandi, et al. (2025) 'Penyuluhan dalam Pemanfaatan E-Commerce Digital Wallet, dan Online Delivery di era digitalisasi', Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH), 3(1). doi: 10.59246/alkhidmah.v3i1.1262.

Dian Rachmawati Afandi; Indra Permana; Dwi Astuti; Arif Widodo Nugroho. Penyuluhan dalam Pemanfaatan E-Commerce Digital Wallet, dan Online Delivery di era digitalisasi. Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH). 2025;3(1).

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