Gamification's Influence on Tokopedia E-Commerce Repurchase Intentions

Muhammad Nur Afiat ; Syamsu Rijal ; Rifani Akbar Sulbahri ; Fachrurazi ; Fachrurazi
GEMILANG: Jurnal Manajemen dan Akuntansi 📅 2023 Vol 3, No 2 🔗 DOI: 10.56910/gemilang.v3i2.423
Abstract
This study aims to examine the effect of gamification with the indicators studied consisting of rewards, points, levels and leaderboards on the use of e-commerce applications and repurchase intentions. This research method is quantitative with data collection techniques using survey techniques using questionnaires. The sampling technique uses a purposive sampling technique. The research sample was 97 Business Management Students at Bandung Islamic University. The results of the study show that gamification has a positive effect on the use of e-commerce applications, while it has no effect on repurchase intention. The results also show that the use of e-commerce applications has a positive effect on repurchase intentions in e-commerce.
 
Keywords
Gamification App Usage Repurchase Intention Rewards Points Classes Leaderboards
How to Cite

Muhammad Nur Afiat, et al. (2023). Gamification's Influence on Tokopedia E-Commerce Repurchase Intentions. GEMILANG: Jurnal Manajemen dan Akuntansi, 3(2). https://doi.org/10.56910/gemilang.v3i2.423

Muhammad Nur Afiat; Syamsu Rijal; Rifani Akbar Sulbahri; Fachrurazi, Fachrurazi, "Gamification's Influence on Tokopedia E-Commerce Repurchase Intentions," GEMILANG: Jurnal Manajemen dan Akuntansi, vol. 3, no. 2, 2023.

Muhammad Nur Afiat; Syamsu Rijal; Rifani Akbar Sulbahri; Fachrurazi, Fachrurazi. "Gamification's Influence on Tokopedia E-Commerce Repurchase Intentions." GEMILANG: Jurnal Manajemen dan Akuntansi, vol. 3, no. 2, 2023.

Muhammad Nur Afiat; Syamsu Rijal; Rifani Akbar Sulbahri; Fachrurazi, Fachrurazi. "Gamification's Influence on Tokopedia E-Commerce Repurchase Intentions." GEMILANG: Jurnal Manajemen dan Akuntansi 3, no. 2 (2023).

Muhammad Nur Afiat, et al. (2023) 'Gamification's Influence on Tokopedia E-Commerce Repurchase Intentions', GEMILANG: Jurnal Manajemen dan Akuntansi, 3(2). doi: 10.56910/gemilang.v3i2.423.

Muhammad Nur Afiat; Syamsu Rijal; Rifani Akbar Sulbahri; Fachrurazi, Fachrurazi. Gamification's Influence on Tokopedia E-Commerce Repurchase Intentions. GEMILANG: Jurnal Manajemen dan Akuntansi. 2023;3(2).

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