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Strategi Live Streaming, Content Marketing, dan Online Customer Reviews untuk Mengoptimalkan Keputusan Pembelian Konsumen
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 1
, No 1
(2024)
In the contemporary digital era, marketing methods have undergone significant changes along with the increasing use of online technology. In this case, live streaming, content marketing, and online customer reviews have become more important components in business marketing strategies aimed at influencing consumer decisions. This study aims to explore the ways in which these three factors influence customer decisions. The study results show how big an impact live streaming, content marketing, an...
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Mengeksplorasi Minat Pembelian Ulang Pada Platform E-Commerce
Prisella Putri Octaviyani
; Sutianingsih
; Fera Valentina
; Agustin Diah Nurbaiti
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 1
, No 1
(2024)
This theoretical review aims to explore the potential influence of free shipping, customer experience, and perceived risk on repurchase intentions in the context of e-commerce. e-commerce has experienced significant growth globally, emphasizing the need to understand the factors that influence consumer repurchase behavior. Based on existing literature, this paper examines the theoretical basis and research results regarding the influence of free shipping interest, customer experience, and risk p...
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Determinan Kinerja Karyawan Muslim Pada Lembaga Keuangan Syariah
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 1
, No 1
(2024)
Realizing the importance of improving the performance of employees who are members of sharia financial institutions, it is necessary to identify the factors that can influence it. According to studies from previous research, innovative ability, Islamic leadership and personality are factors that can improve the performance of Muslim employees, especially among employees of sharia financial institutions. This theoretical review aims to conduct a study on the influence of Islamic leadership, perso...
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PERAN DUKUNGAN KELUARGA, KREATIVITAS, MOTIVASI INTERNAL DALAM MENINGKATKAN KEBERHASILAN USAHA
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 14
, No 1
(2023)
This research analyzes the role of family support, creativity, and internal motivation in increasing business success for women entrepreneurs in Surakarta City. Respondents were 100 women entrepreneurs in Surakarta City from various types of businesses. The instrument uses a questionnaire. Data analysis with multiple regression. Research results: family support, creativity, and internal motivation significantly increase business success. Family support has a dominant influence in increasing busi...
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Sosialisasi Pemanfaatan Internet banking Untuk Meningkatkan Kinerja Penjualan Usaha Mikro Di Desa Ngijo Kecamatan Tasikmadu Kabupaten Karanganyar
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 6
, No 2
(2022)
Ngijo Village, Tasikmadu District, Karanganyar Regency has various potentials, one of which is the snack industry. Observation results, Partners have a good opportunity as evidenced by an increase in sales turnover every month. Partners have taken advantage of marketplaces such as Shopee, Tokopedia, OLX. Partner's understanding of banking digitalization is important to have, the problem is that Partners have not used internet banking. Community Service Activities carried out on Saturday 23 July...
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