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Menampilkan 1–2 dari 2 artikel
The Role of Brand Trust in Mediating the Relationship Between Brand Image and Brand Loyalty among Cosmetic Users
Janah, Linda Maulidatul
; Hasyim
JCRIM (Journal of Current Research In Multidisciplinary)
Vol 3
, No 2
(2026)
This study aims to analyze the influence of brand image and brand trust on brand loyalty among Somethinc cushion cosmetic users. With increasing competition in the cosmetics industry, it is important for companies to understand the factors that influence customer loyalty. The research method used is quantitative with data collection through questionnaires distributed to 140 respondents in the Greater Jakarta area. Data analysis was conducted using Partial Least Square-Structural Equation Modelin...
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Moderation of Locus of Control in the Development of Android-Based Google Site Interactive Learning Media to Improve Learning Outcomes
Syahputra, Edy
; Hutasuhut, Saidun
; Hasyim
Jurnal Komunikasi Pendidikan
Vol 8
, No 2
(2024)
This article is based on the lack of learning outcomes, internal control, and the use of interactive media. The purpose of this study is to understand the worthiness and effectiveness of the Android-based Google Site interactive learning media, as well as the interaction of locus of control with the Android-based Google Site interactive learning media on student learning outcomes. This thesis is a development using the Four-D model. The information collection instrument uses expert validation qu...
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