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Menampilkan 1–2 dari 2 artikel
The Influence of Product Quality and Brand Image on Shell Fuel Consumers’ Purchasing Decision in Surabaya
Radithya Satria Wardhana
; Zumrotul Fitriyah
International Journal of Economics and Management Sciences
Vol 2
, No 4
(2025)
This study aims to identidy and examine how people’s views on product quality and brand image affect their decision to buy Shell fuel in Surabaya City. The study fecoses on three key areas: first, how both product quality perception and brand image together influence purchase decisions; second, how product quality perception alone impacts purchase decisions; and third, how brand image alone affects purchase decisions. The group of people studied are those who buy and use Shell fuel in Surabaya....
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Optimalisasi Sistem Kerja dan Sumber Daya Manusia Laundry pada RPK Omah Laundry Prapen
Enoch David Lontolawa
; Zumrotul Fitriyah
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Vol 2
, No 2
(2025)
This study examines a comprehensive approach to addressing common issues in laundry services, such as ineffective scheduling, skills gaps, and operational inefficiencies. The research focuses on RPK Omah Laundry Prapen, aiming to improve work processes and optimize human resources in this laundry business. The proposed solutions include the implementation of an attendance system, financial application training, laundry and ironing skills training, and a single-shift work system. The attendance s...
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