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Menampilkan 1–2 dari 2 artikel
The Influence of Cashback and Free Shipping Promotions on Purchase Decisions of Economics Students
Zalkha Soraya
; Iftitah Resky Az-zahra J
; Rajmia Sulianti
; Wulandari Wulandari
; Tri Ananda
; Ulfatun Mutmainah
; Ismar Ismar
International Journal of Economic, Social and Development Sciences
Vol 2
, No 3
(2025)
The rapid growth of e-commerce platforms has transformed consumer purchasing behavior, especially among university students. This study investigates the influence of cashback and free shipping promotions on the purchase decisions of students at the Faculty of Economics and Business, Universitas Muhammadiyah Makassar. Using a quantitative approach and multiple linear regression analysis on data collected from 95 students, the study finds that free shipping promotions significantly affect purchase...
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Financial Management for Teens : Building Good Financial Habits Money Moves : Teen Tips for Building your Financial Future
Herman Callo
; Wa Ode Rayyani
; Muh. Syarif Ahmad
; Zalkha Soraya
; Risma Risma
; Khairunna Istiqamah Halim
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Vol 3
, No 1
(2024)
Although financial management is a vital life skill, many teenagers lack the knowledge and habits to make good financial decisions. This program aims to fix this by giving teens practical financial management skills and encouraging forward-thinking attitudes toward money.The primary goal is to help participants understand fundamental financial concepts such as budgeting, saving, investing, and debt management. To ensure engagement and practical application, the program uses a mixed-methods appro...
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