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Menampilkan 1–10 dari 17 artikel
Inovasi dan Ketekunan sebagai Kunci Keberhasilan Pengusaha Muda di Bisnis Ayam KFC: Studi Kasus Usaha Fried Chicken Smile di Kecamatan Medan Tembung
Mazaya Khalda Fachri Berutu
; M. Luthfi Lubis
; Mhd. Aldri Syahputra
; Zainarti Zainarti
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 4
(2025)
This study explores the roles of innovation and perseverance as critical success factors for young entrepreneurs in the fried chicken business through an in-depth case study of Fried Chicken Smile, located in Medan Tembung Subdistrict. The research focuses on how young entrepreneurs are able to survive and grow in a highly competitive culinary market dominated by global brands such as KFC. Using a qualitative research approach, data were collected through in-depth interviews with business owners...
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Perbandingan Strategi Pengembangan Usaha Kecil dalam Meningkatkan Pendapatan Pedagang di Pasar Tradisional Sekitar Medan Kota
Neysa Listiana Putri
; Nuraini Kaloko
; Nur Chaira Hafiza
; Zainarti Zainarti
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 3
, No 4
(2025)
This study aims to analyze the comparison of small business development strategies in improving the income of traders in traditional markets around Medan City. The research employed a qualitative descriptive approach using interviews, observations, and documentation involving three traders of fruit, vegetables, and tomatoes. The results show that each trader applies different strategies depending on the characteristics of their commodities and business capacity. Fruit and tomato traders tend to...
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Evaluasi Efektivitas Implementasi Marketing Mix (Bauran Pemasaran) pada UMKM di Sektor Jasa Laundry
Qanita Najla
; Revaldi Hermawan Bugis
; Riza Mukhtia
; Zainarti Zainarti
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak
Vol 2
, No 4
(2025)
This study aims to evaluate the effectiveness of the implementation of the marketing mix in SMEs in the laundry service sector, focusing on the 7P elements: product, price, promotion, place, process, people, and physical evidence. The research uses a descriptive qualitative method with data collection techniques including interviews, observations, and documentation with laundry business owners. The results show that a diverse range of services, competitive pricing, strategic location, and struct...
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Strategi Pemasaran UMKM Donat Seribuan di Jl. Pancing dalam Meningkatkan Daya Saing Produk Lokal
Annisa Febrianda
; Siti Nurhaliza
; Rania Atika Putri
; Zainarti Zainarti
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 4
(2025)
This study aims to analyze the marketing strategies implemented by the Donat Seribuan MSME located on Jl. Pancing in enhancing the competitiveness of local products amid increasingly intense market competition. As a pillar of the people's economy, micro, small, and medium enterprises (MSMEs) play a vital role in supporting national economic growth but often face challenges related to market access and the development of effective promotional strategies. This research adopts a descriptive qualita...
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Manajemen Usaha Rumahan Berbasis Instagram oleh Mahasiswa: Studi Kasus Sistem Pre-Order pada Usaha ‘Nyemilee’
Dina Aulia
; Febrianti Shakira
; Zainarti Zainarti
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 4
(2025)
Nyemilee is a student-run homemade fruit salad business that uses a pre-order system and social media to align operations with academic schedules. This qualitative-descriptive study involved interviews, Instagram (@nyemilee.id) observation, and PO documentation. Findings show that PO enhances efficiency, Instagram acts as a digital storefront and customer service tool, while time and demand challenges are managed through scheduling and daily quotas.
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Peningkatan Kinerja UMKM Donat Tuasan melalui Pengelolaan SDI dan Digitalisasi Penjualan
Afni Haryanti Harahap
; Leni Shofiyani
; Servina Rahayu
; Zainarti Zainarti
Jurnal Pajak dan Analisis Ekonomi Syariah
Vol 2
, No 3
(2025)
This study aims to understand the influence of human resource management (SDI) and sales digitalization on improving the performance of MSMEs, especially in the donut business in the Tuasan area. According to the results of interviews and direct observations, Donat Tuasan MSMEs face major obstacles in the use of digital technology, such as low digital literacy and lack of understanding of digital payment systems such as QRIS and food delivery service platforms such as GoFood and GrabFood. In an...
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Strategi Digitalisasi sebagai Solusi Pemasaran UMKM : Studi pada Warung Sarapan Tiga Dara di Medan Area
Siti Khairani
; Istiaza Azra
; Zainarti Zainarti
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 3
, No 3
(2025)
This research discusses the strategic role of MSMEs in the Indonesian economy and explores digitalization as a marketing solution to overcome challenges such as less strategic location and low digital literacy. The aim is to investigate the impact of digitalization on MSME marketing strategies, particularly in improving operational efficiency and market reach. The method used is qualitative with a literature review from credible sources such as books and scientific journals. The results show tha...
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Strategi dan Tantangan Peternak Kambing dalam Menyambut Permintaan Aqiqah dan Idul Adha: Studi Kasus pada Usaha Adinda Aqiqah milik Pak Anto
Arofiani Mutmainah
; Dina Cheetah Khairiyah
; Habibah Ramadhani Nasution
; Rafly Aditya Sambo
; Septian Dwi Cahya
; Zainarti Zainarti
Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan
Vol 3
, No 2
(2025)
The demand for goats for religious rituals such as aqiqah and qurban during Eid al-Adha has shown a significant upward trend each year, in line with the growing awareness among Muslims to observe religious practices in accordance with Islamic law. This study aims to explore the strategies employed and the challenges faced by traditional goat farmers in responding to this evolving demand. A descriptive qualitative approach was used, with data collected through in-depth interviews, field observati...
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Analisis Perencanaan dan Pengelolaan Sumber Daya Manusia dalam Usaha Ayam Penyet: Studi Kasus pada Ayam Penyet Buk Nur
Gladis Jelita
; Hastiani Nasution
; Zainarti Zainarti
Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak
Vol 2
, No 3
(2025)
This study aims to analyze the planning and management of human resources (HR) in the culinary business of Ayam Penyet, with a case study at Ayam Penyet Buk Nur. The research employs a qualitative method with a case study approach, collecting data through in-depth interviews, observation, and documentation. The findings indicate that thorough HR planning is crucial to ensure the availability of workforce that matches operational needs. Recruitment at Ayam Penyet Buk Nur is still informal, necess...
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Strategi dan Tantangan Pengelolaan Usaha Offline dan Affiliate: (Studi Kasus pada Rio Ponsel di Tambak Bayan)
Nuraisah Nuraisah
; Syafira Okta Vionna Wirya
; Zainarti Zainarti
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 2
, No 2
(2025)
Business management based on the application of a combination of offline and online is inseparable from various challenges that can arise, especially in terms of HR management itself, namely the business owner. So that the right strategic action is needed so that the business can run well. This study aims to get an idea of how the strategy is, and what challenges are faced in managing a business based on a combination of offline and digital affiliates at Rio Ponsel. This study uses a qualita...
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