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Pengaruh Social Media Marketing, Bundling Price dan Electronic Word of Mouth Terhadap Keputusan Pembelian Spotify Premium Melalui Brand Awareness Sebagai Variabel Intervening
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to examine the influence of Social Media Marketing, Bundling Price, and Electronic Word of Mouth on Purchase Decisions for Spotify Premium, with Brand Awareness functioning as a mediating variable. A quantitative approach was applied using a survey method involving 120 Spotify Premium users in South Tangerang. The research instrument employed a Likert scale and was analyzed using Structural Equation Modeling with Partial Least Squares to evaluate validity, reliability, and causal...
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Pemanfaatan Minyak Jelantah Menjadi Lilin Aromaterapi sebagai Upaya Pengelolaan Limbah dan Pemberdayaan Ekonomi Masyarakat
Zuhro, Nurul Shofiatin
; Azhari, Muhammad Asshiddiqi
; Rovidhoh, Ana
; Petrik, Shela
; Izzatadiini, Arini
; Cahyono, Moch. Rizki Nur Hidayat
; Rachmatullah, Alya Zahirah
; Labibah, Sajiya
; Azizzah, Sabrina Ghina
; Lestari, Cica Aisyah
; Agustin, Syifa Frida
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 4
, No 2
(2025)
Used cooking oil is a household waste that may pollute the environment and harm human health if disposed of or reused improperly. This community service program aimed to provide a waste management solution while enhancing the community’s economic skills through training on producing aromatherapy candles from used cooking oil. The implementation method included awareness sessions on the hazards of used cooking oil, technical training using a learning by doing approach, and assistance in productio...
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Analisis Aspek Sosial dalam Novel “Laskar Pelangi” Karya Andrea Hirata
Studi Administrasi Publik dan ilmu Komunikasi
Vol 1
, No 4
(2024)
This study aims to analyze the social aspects in the novel Laskar Pelangi by Andrea Hirata. This novel depicts the social reality of the Belitong Malay community which faces various challenges, especially in the fields of education, economy, and culture. Through a literary sociology approach, this analysis reveals how social, economic, and cultural backgrounds shape the characters and conflicts in the story. The results of the study show that the novel Laskar Pelangi represents the struggle of t...
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