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Strategi Mempertahankan Eksistensi Profesi Akuntan Syariah di Era Revolusi Industri 5.0
Eny Latifah
; Yusuf Yusuf
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 1
(2025)
The aim of this research is to show how to maintain the existence of the sharia accounting profession in the era of industrial revolution 5.0 in Indonesia. The research method is qualitative with the type of literature study. The results of the research are that strategies for maintaining the existence of the sharia accounting profession in the era of the industrial revolution 5.0 in Indonesia can still be maintained in various ways, namely: (1) Designing assignments that are non-routine and uns...
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The Effect of Business Capital on Business Performance with Product Innovation as a Mediating Variable in Kendari City Micro Businesses
Mihmu Mihmu
; Yusuf Yusuf
International Journal of Management and Digital Sciences
Vol 2
, No 1
(2024)
Kendari City''s micro-enterprises struggle with limited capital and low product innovation, with 60% facing difficulties accessing capital. This study aims to examine the relationship between business capital and micro-enterprises'' performance, with product innovation strengthening this relationship. Policy support is crucial for improving competitiveness and sustainability. This study investigates the effect of business capital on business performance in micro enterprises in Kendari City, focu...
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The Effect of Brand Equity and Marketing Mix on Purchase Decisions for Current Franchise Beverage Products in Gorontalo City Using the Structural Equation Modeling Method
Yusuf Yusuf
; Abdul Rasyid
International Journal of Economic, Social and Development Sciences
Vol 1
, No 4
(2024)
This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100 samples. Data analysis includes statistical tests as well as Structural Equation Modeling (SEM) models. This study shows that brand equity and marketi...
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