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Menampilkan 1–3 dari 3 artikel
The Impact of Internal Governance and Psychological Safety on Employee Performance in Private Universities: The Mediating Role of Organizational Communication
Yuda Supriatna
; Amarul Amarul
; Ariz Taufiq
International Journal of Management and Strategic Business Leadership
Vol 3
, No 1
(2026)
Internal governance and psychological safety are key factors influencing employee performance in private universities in Indonesia. Internal governance ensures efficient and transparent operations aligned with institutional goals, whereas psychological safety allows employees to express ideas and take risks without fear of negative consequences. Organizational communication mediates the relationship between these factors and employee performance. This study aimed to assess the impact of internal...
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Analysis of Live Streaming Factors and Promotion on Purchase Decisions and Online Reviews as Mediating Variables on Tokopedia Play
Amarul Amarul
; Yuda Supriatna
; Sahabat Paulinus Johanna
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study investigates the impact of live streaming, promotions, and online customer reviews on purchasing decisions among users of the Tokopedia platform in Indonesia. The rapid development of the internet, particularly during the COVID-19 pandemic, has transformed consumer behavior, leading to increased adoption of digital shopping methods. Utilizing a quantitative research design, data were collected from 130 respondents who have engaged with Tokopedia's live streaming feature, Tokopedia Pla...
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The Influence of Hedonic Shopping, Motivation Promotion on Impulse Buying Which Impact on Shopping Lifestyle
Yuda Supriatna
; Amarul Amarul
; Sabrina Handayani Pemungkasih
International Journal of Management and Strategic Business Leadership
Vol 1
, No 2
(2024)
This research aims to analyze the influence of Hedonic Shopping Motivation and Promotion on Impulse Buying and Shopping Lifestyle. The research results show that Hedonic Shopping Motivation does not have a significant influence on Impulse Buying and Shopping Lifestyle with significance values of 0.835 and 0.793 (> 0.05) respectively. On the other hand, Promotion has a significant influence on Impulse Buying and Shopping Lifestyle with significance values of 0.004 and 0.000 (< 0.05) respect...
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