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THE INFLUENCE OF THE APPLICATION OF DIGITAL TECHNOLOGY AND ENTREPRENEURIAL ORIENTATION ON MSME PERFORMANCE
Yeti Afrinalita
; Nia Nurul Aini
; Siska Maya Mein Dewinda
; Wiji Mahareni
; Siti Aisyah
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 1
, No 2
(2024)
This research aims to examine the effect of synergy between the application of digital technology and entrepreneurial orientation on the performance of coffee shop MSMEs in Bojonegoro. The results of the analysis show that the combination of these two variables significantly improves business performance, exceeding the individual impact of each variable. These findings underline the importance of a holistic approach in developing MSMEs in the digital era, which combines technological innovation...
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Effect Applying Digital Technology and Entrepreneurial Orientation Against Performance MSMEs
Yeti Afrinalita
; Nia Nurul Aini
; Siska Maya Mein Dewinda
; Wiji Mahareni
; Siti Aisyah
Proceeding of the International Conference on Economics, Accounting, and Taxation
Vol 1
, No 1
(2024)
This study aims to examine the effect of synergy between the application of digital technology and entrepreneurial orientation on the performance of MSMEs coffee shop in Bojonegoro. The results of the analysis showed that the combination of these two variables significantly improved business performance, exceeding the individual impact of each variable. These findings underline the importance of a holistic approach in the development of MSMEs in the digital age, which combines technological inno...
Sumber Asli
Google Scholar
DOI