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Menampilkan 1–3 dari 3 artikel
Pendampingan UMKM dan Pengembangan Greenhouse: Program Pengabdian Masyarakat Untuk Meningkatkan Kualitas Hidup Pelaku Usaha dan Petani di Desa Sukowati Bojonegoro
Rizka Damayanti
; Dewi Rochmayanti
; Raihan Anugerah Raganesa
; Syaidatun Nisa
; Yeti Afrinalita
; Mei Rina Lestari
; M. Jauharul Ma’arif
; Devinta Bintang Safitri
Jurnal Pengabdian Sosial dan Kemanusiaan
Vol 2
, No 2
(2025)
Sukowati Village faces significant challenges in the development of MSMEs and the management of greenhouse facilities, which include limited product marketing, lack of innovation in the design and diversification of MSME products, and suboptimal greenhouse conditions to support local agriculture. The Community Service Program is here to overcome this problem through digital marketing training, packaging design, and product diversification to increase the capacity of MSMEs, as well as greenhouse...
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THE INFLUENCE OF THE APPLICATION OF DIGITAL TECHNOLOGY AND ENTREPRENEURIAL ORIENTATION ON MSME PERFORMANCE
Yeti Afrinalita
; Nia Nurul Aini
; Siska Maya Mein Dewinda
; Wiji Mahareni
; Siti Aisyah
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 1
, No 2
(2024)
This research aims to examine the effect of synergy between the application of digital technology and entrepreneurial orientation on the performance of coffee shop MSMEs in Bojonegoro. The results of the analysis show that the combination of these two variables significantly improves business performance, exceeding the individual impact of each variable. These findings underline the importance of a holistic approach in developing MSMEs in the digital era, which combines technological innovation...
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Effect Applying Digital Technology and Entrepreneurial Orientation Against Performance MSMEs
Yeti Afrinalita
; Nia Nurul Aini
; Siska Maya Mein Dewinda
; Wiji Mahareni
; Siti Aisyah
Proceeding of the International Conference on Economics, Accounting, and Taxation
Vol 1
, No 1
(2024)
This study aims to examine the effect of synergy between the application of digital technology and entrepreneurial orientation on the performance of MSMEs coffee shop in Bojonegoro. The results of the analysis showed that the combination of these two variables significantly improved business performance, exceeding the individual impact of each variable. These findings underline the importance of a holistic approach in the development of MSMEs in the digital age, which combines technological inno...
Sumber Asli
Google Scholar
DOI