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Menampilkan 1–2 dari 2 artikel
Pengaruh Intrapersonal Constraints, Interpersonal Constraints dan Risk Attitude Terhadap Travel Intention Pada Destinasi Wisata Lembah Harau
Sintia Anisa
; Yasri Yasri
Transformasi: Journal of Economics and Business Management
Vol 3
, No 2
(2024)
The purpose of this study is to analyze the extent of the influence of Intrapersonal Constraints, Interpersonal Constraints and Risk Attitude in increasing Travel Intention in Harau Valley Tourist Destinations. The population studies the entire society with an uncertain number. The research sample is West Sumatran tourists who know the Harau Valley Tourism Destinations and will travel as many as 150 people with the purposive sampling method. The survey method was conducted using a structured que...
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The Influence Of Brand Love On Brand Loyalty Through Self Esteem And Susceptibility To Normative Influence As Moderation Variables To Consumers Iphone Product Users In Padang City
Ario Rezki Wibowo
; Yasri Yasri
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 1
, No 4
(2023)
This study aims to analyze and prove the effect of brand love on brand loyalty through self-esteem and susceptibility to normative influence as moderating variables. This research was conducted on consumers who used iPhone products at least twice. The data used in this study is primary data obtained by distributing questionnaires to consumers who use iPhones in the city of Padang. The data analysis technique used in this study is the Structural Equation Model (SEM). Data processing is done with...
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