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Pengaruh Pesan Kampanye Public Relations #MulaiDariMejaRias terhadap Brand Image Avoskin di Instagram
Putri Aulia
; Winda Dwi Astuti Zebua
Kajian Administrasi Publik dan ilmu Komunikasi
Vol 2
, No 4
(2025)
After achieving success with the #LoveAvoskinLoveEarth initiative, Avoskin continues its efforts by launching a new eco-friendly campaign called #MulaiDariMejaRias. In this campaign, Avoskin invites skincare product users to be more careful in choosing care items, and to use appropriate products for simplicity and sustainability. Brand image plays a very important role in marketing its products. One way to build a positive view in the community is through campaign activities. This study aims to...
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Pengaruh Pesan Kampanye Public Relations #FOREsponsible terhadap Citra Merek Fore Coffee : Survei Followers pada Instagram @fore.coffee
Muhamad Rizkian Fajar
; Winda Dwi Astuti Zebua
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Vol 2
, No 6
(2025)
Fore Coffee's #FOREsponsible campaign prioritizes the principle of environmental conservation. They collaborate specifically with a company called Robries, which processes plastic waste into valuable products such as furniture and home decor. This study aims to determine how much influence the #FOREsponsible public relations campaign message has on Fore Coffee's brand image. The theory used is the Campaign Message theory (variable X) in accordance with Venus's research (2019), with indicators in...
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Komunikasi Kebijakan Publik Pemerintah dalam Mengumumkan Kenaikan Gaji Guru ASN dan Non ASN 2025
Nurul Baridah Fauzi
; Mayra Khalidazia Ahyar
; Khairatun Hisan
; Sayyidatina Vista Kintani
; Nabila Nursabrina Daud
; Winda Dwi Astuti Zebua
Kajian Administrasi Publik dan ilmu Komunikasi
Vol 2
, No 4
(2025)
This study aims to analyze the government's communication strategy in communicating the salary increase policy for State Civil Apparatus (ASN) and non-ASN teachers in 2025. The study used a qualitative approach using a literature review method, examining various official government sources, policy reports, and relevant scientific publications. The analysis focused on three main aspects of the communication strategy: information transmission, message clarity, and consistency of communication betw...
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Peran Public Relations PT. KCIC dalam Membangun Brand Awarenees Kereta Cepat Whoosh
Maulidina Wamareta Putri
; Winda Dwi Astuti Zebua
Kajian Administrasi Publik dan ilmu Komunikasi
Vol 2
, No 2
(2025)
PT. The Indonesian China Fast Train is one of the companies operating in the field of public transportation services under the auspices of the government which was inaugurated directly by the President of Indonesia, namely Mr. Jokowi, who collaborates directly with China. This research aims at the Role of Public Relations Expert Prescriber PT. KCIC in building Brand Awareness for the Fast Train whoosh, the Role of Public Relations PT. KCIC as Communication Facilitator in building Brand Awareness...
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Pengaruh Pesan Kampanye Public Relations #RespectMyBody Terhadap Brand Awareness Bodycare Somethinc
Diaz Mega Reanata
; Winda Dwi Astuti Zebua
Jurnal Mahasiswa Kreatif
Vol 2
, No 1
(2024)
The problem of self-love is still a social issue in society. Somethinc complements management company by creating a #RespectMyBody campaign as a form of concern for that issue. Through this campaign, Somethinc invites people to take care of their bodies as a form of appreciation and self-love. Through the #RespectMyBody campaign, Somethinc released a new product in the form of bodycare. Therefore, it is necessary to rebuild brand awareness. The purpose of this research is to find out how much in...
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