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Pengaruh Brand Ambassador Terhadap Keputusan Pembelian Melalui Niat Beli : Studi Pada Brand Scarlett Whitening
Gebi Herry
; William Widjaja
Jurnal Manajemen Riset Inovasi
Vol 2
, No 3
(2024)
The current phenomenon is that the entertainment and beauty industry releases many products that can be used by the whole community, so this can create a different culture, encouraging the attraction of celebrity endorsers, who are figures (a person, mascot or group) who are known by the social community and celebrity endorsers. one of them is Twice (K-pop girl group) which is currently collaborating or has an agreement to endorse a brand in the form of Scarlett Whitening skincare products or se...
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Pengaruh E-Service Quality Terhadap Repurchase Intention Melalui E-Satisfaction: Studi Pada Pengguna Platform Sociolla Tahun 2023
Luyanny Luyanny
; William Widjaja
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 3
(2024)
The rise of the trade in fake cosmetics and skincare in various well-known e-commerce makes consumers more selective in purchasing cosmetic and skincare products. However, Sociolla as the number one well-known beauty store in Indonesia comes with its e-commerce platform that specifically sells cosmetic and skincare products from various well-known product brands and is able to stay in first place in the beauty product category in Top Beauty-Commerce. This trend can be seen from the increasing fr...
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