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Menampilkan 1–2 dari 2 artikel
Augmented Reality in E-Commerce: A Conceptual Exploration of Product Uncertainty and Customer Engagement
Hari Setiabudi Husni
; Michelle Alicia Lynch
; William Leo Walangitan
; Aaron Kennedy
International Journal Science and Technology (IJST)
Vol 4
, No 1
(2025)
The growth of e-commerce has redefined consumer expectations, yet it continues to grapple with key limitations such as product uncertainty and insufficient customer engagement. Augmented Reality (AR) has emerged as a promising technological innovation, offering immersive product visualization that enhances consumer interaction and confidence in online shopping. This study provides a conceptual exploration of AR’s role in mitigating product-related uncertainty while simultaneously promoting deepe...
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Customer Experience And Satisfaction: The Impact Of Augmented Reality In Online Shopping
Michelle Alicia Lynch
; William Leo Walangitan
; Aaron Kennedy
; Hari Setiabudi Husni
International Journal Multidisciplinary Science (IJML)
Vol 4
, No 1
(2025)
The rapid growth of e-commerce presents challenges related to limited product visualization and customer engagement, which refers to the degree to which customers feel actively involved in the online shopping experience. Augmented Reality (AR) technology has the potential to offer an innovative solution by providing an immersive shopping experience that makes customers feel as if they are interacting directly with products through virtual simulations. This research aims to explore how AR can pro...
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