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Implikasi Serial Squid Game 2 terhadap Diplomasi Soft Power Korea Selatan di Amerika Serikat Tahun 2024-2025
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Vol 2
, No 3
(2025)
This research examines the impact and influence of Squid Game 2 on American public perceptions of South Korea, as well as how the series has become an instrument of soft power in bilateral relations between the two countries. This research is based on the increasing influence of South Korean popular culture in the global arena, especially in the entertainment industry that plays a diplomatic role and can shape public perception. The method used is descriptive qualitative with a case study approa...
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Strategi Endorsement Dalam Membangun Brand Awareness Akun TikTok @Fujiiian
Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Vol 2
, No 2
(2025)
This study aims to analyze the endorsement strategy used by the TikTok account @fujiiian in building personal brand awareness in the digital era. The research method used is descriptive qualitative with observation and documentation techniques on 16 endorsement videos uploaded during May 2025. The results of the study show that the @fujiiian account, with 36.9 million followers, consistently uploads endorsement content dominated by honest reviews, tutorials, and story telling. The average viewer...
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Produksi Konten Islami Dalam Strategi Engagement Melalui Media Online Harian Disway
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 1
, No 3
(2024)
Disway Daily is one of the convergent mass media that focuses on news and online articles and e-papers. Currently, the reader of the rubric is dominated by football fans, as there are many articles about the results of football matches and other sports. The month of Ramadan, the holy month in Islam, not only reflects a time for fasting, but also marks a period of introspection, reflection, and blessing for Muslims around the world. Online media has a great responsibility to convey appropriate, i...
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