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Menampilkan 1–10 dari 13 artikel
Analisis Konseptual Kewirausahaan Sosial dan Inovasi Sosial: Menciptakan dan Mempertahankan Dampak Keberlanjutan
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
This conceptual research analyzes the relationship between social entrepreneurship and social innovation as an integrated framework for creating and sustaining sustainable impact. Social entrepreneurship is positioned as a strategic mechanism that combines the disciplines of entrepreneurship, value creation, and community empowerment to address complex social and environmental challenges. Meanwhile, social innovation provides new solutions, approaches, and models that drive systemic change and e...
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Strategi Pengembangan dan Tantangan Bisnis dalam Menjangkau Konsumen Generasi Z : (Studi Kasus Brand Hijab Leenavie.id)
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 4
(2025)
The development of digital technology has greatly influenced consumer behavior, particularly among Generation Z, who are dominant in Indonesia's hijab fashion market. This shift requires businesses to adapt their strategies to meet the dynamic, trend-driven, and digitally-savvy preferences of young consumers. This study examines the business development strategy of Leenavie.id, a hijab brand, and the challenges it faces in targeting Generation Z. Using a qualitative approach with case study meth...
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Optimalisasi Produktivitas dan Efisiensi Kewirausahaan Melalui Pengembangan Keterampilan Manajerial
Pajak dan Manajemen Keuangan
Vol 2
, No 6
(2025)
This research is motivated by the importance of managerial skills in improving business productivity and efficiency, particularly in the entrepreneurial sector, which faces the challenges of competition, market changes, and limited resources. The objective of this study is to analyze the role of managerial skills development and its contribution to optimizing entrepreneurial performance. The method used is a Systematic Literature Review (SLR), which examines various relevant scientific publicati...
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Sinergi Sumber Daya dan Strategi Inovasi dalam Mewujudkan Kewirausahaan Berkelanjutan: Analisis Sistematis dengan Metode Systematic Literature Review
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
Innovation is the process of optimizing various resources to produce more efficient and sustainable solutions. This study aims to examine the relationship between resources and innovation strategies in supporting sustainable entrepreneurship through a Systematic Literature Review (SLR) approach. A total of 25 scientific articles were analyzed using PRISMA guidelines to examine the role of resources such as human, technological, information, financial, and physical resources in the context of pro...
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Strategy and Perception of Tomoro Blimbing Coffee Brand Equity
International Journal of Economics and Management Sciences
Vol 2
, No 4
(2025)
This study aims to analyze the brand equity strategy and perception of Tomoro Coffee Blimbing based on four main dimensions: brand awareness, brand association, perceived quality, and brand loyalty. A descriptive qualitative approach was used through in-depth interviews with management, baristas, and customers. The data were then analyzed thematically through data reduction, presentation, and conclusion drawing. The results show that Tomoro Coffee's brand awareness is strongly formed through sto...
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Pengembangan Manajemen Skill pada Wirausaha Lokal: Studi Kasus UMKM Bu Umar Cake
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
This paper provides a comprehensive examination of the concept and implementation of skill management as a cohesive set of competencies encompassing technical, interpersonal, conceptual, and strategic skills within organizational and entrepreneurial contexts. The background highlights the critical role of skill management in addressing the challenges posed by a highly competitive and rapidly evolving business environment, where mastery of these competencies determines both individual and organiz...
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Transformasi Bisnis Berkelanjutan Melalui Model Sustainability-Led Innovation (SLI): Pendekatan Strategis Dalam Keunggulan Kompetitif
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Sustainable business transformation has become a cornerstone of modern corporate strategy in addressing environmental, social, and economic challenges. The Sustainability-Led Innovation (SLI) approach provides an innovation framework that embeds sustainability principles into business models, fostering organizational adaptability and long-term value creation. This study aims to (1) identify the mechanisms for integrating SLI into sustainable business models, (2) evaluate SLI’s contribution to co...
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Pola Pikir, Karakter, dan Motivasi sebagai Penentu Keberhasilan Wirausaha
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Entrepreneurship plays a significant role in global economic growth. However, not all entrepreneurs achieve success. This study aims to deeply examine the mindset and character that serve as the fundamental basis for entrepreneurial success, as well as the influencing factors and strategies for fostering these qualities based on a literature review. Through a literature review method, it was found that successful entrepreneurs possess a growth mindset, are solution-oriented, and adaptive, suppor...
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Manajemen Sumber Daya Manusia (SDM) dan Kewirausahaan
Ramadhani, Aulia
; Umagapi, Dara Anindya Putri
; Rachman, Tutut Arif
; Rahayu, Wening Patmi
; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Managing human resources and entrepreneurship are two crucial components of any successful organization. Human resources management focuses on recruiting, training, and retaining employees to ensure they can perform their job duties effectively. On the other hand, entrepreneurship involves the creation and development of new business ventures, products, or services. Both areas play a significant role in the overall success and growth of a company. In this paper, we will explore the intersection...
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Inovasi Sosial dan Kewirausahaan Sosial
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Inovasi sosial dan kewirausahaan sosial telah menjadi strategi utama dalam menciptakan solusi berkelanjutan bagi tantangan sosial dan ekonomi yang tidak dapat diselesaikan oleh pendekatan bisnis konvensional. Makalah ini bertujuan untuk: 1) Menganalisis inovasi sosial dan perannya dalam kewirausahaan sosial; 2) Mengidentifikasi hubungan antara inovasi sosial dan keberlanjutan UMKM dalam konteks ekonomi berbasis dampak sosial; 3) Menjelaskan faktor-faktor utama yang mempengaruhi keberhasilan kewi...
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