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Menampilkan 1–2 dari 2 artikel
Digital Marketing Training to Increase Luwuk Farmers' Association Sales
Irwan Moridu
; Wahyudin Rahman
; Adrian Polim
; Fitri Devi Lestari Izaak
; Arisanjaya Doloan
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 2
, No 3
(2023)
The goal of this PKM is to solve partner issues through digital sales applications (digital marketing) so that PPL products can reach a wide number of people. via a participatory approach, activities for farmers are being implemented by working together to develop answers via digital sales methods. Indonesia, like the rest of the world, is going through difficult circumstances. This is because the COVID-19 pandemic continues to spread, causing people's income to fall. As a result, one must be ab...
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The Role Of Product Innovation In Consumer Purchasing Decisions
Debiyanti Kune
; Wahyudin Rahman
The International Conference on Education, Social Sciences and Technology
Vol 1
, No 1
(2022)
The purpose of this study is to determine how product innovation, brand image, and digital strategy affect the purchasing decisions of Palu consumers regarding Indomilk milk. The employed research methodology is quantitative in nature, incorporating both primary and secondary sources of data. The study's population comprises Indomilk milk consumers residing in Palu, the exact number of whom has not been determined. Due to the unknown quantity of the population, the number of respondents for this...
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