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Strategi Pemasaran Digital melalui Media Sosial pada UMKM Bakery
Victor Diwantara
; Sella Murdini
; M. Nazori
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 4
(2025)
This study aims to analyze the social media-based marketing strategies implemented by MSME Bakery in developing its business. The study employed a qualitative case study method using observation, in-depth interviews, and documentation. The results indicate that consistent use of WhatsApp and Facebook has positively impacted sales, market reach, and customer loyalty. However, challenges such as limited digital skills and time management for content creation still exist. These findings sugge...
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Pengaruh Financial Behaviour dan Financial Attitude terhadap Perkembangan Usaha Mikro Kecil dan Menengah di Kota Jambi
Victor Diwantara
; Muhammad Ali Umardhani Panggabean
; Sissah Sissah
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 2
, No 2
(2025)
This study aims to reveal Financial Behavior and Financial Attitude influence the development of micro, small and medium enterprises in Jambi City. This thesis uses a quantitative approach using multiple regression statistical analysis methods partially and simultaneously with a sample of 60 MSMEs. The results of the study indicate that Financial Behavior has a significant influence on the development of MSMEs in Jambi City. Financial attitude has a significant influence on the development of MS...
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Pengaruh Pendapatan Dan Religiusitas Terhadap Kinerja Karyawan (Studi Pada PT. Bhakti Idola Tama Kecamatan Sungai Gelam Kabupaten Muaro Jambi)
As’ad Isma
; Victor Diwantara
; Ira Puspita Sari
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 1
, No 6
(2023)
The thesis with the title "The Influence of Income and Religiosity on Employee Performance (Study at PT. Bhakti Idola Tama, Sungai Gelam District, Muaro Jambi Regency)" was written by Ira Puspita Sari, NIM 501190279, Department of Sharia Economics, Sulthan Thaha Saifuddin State Islamic University, Jambi 2023.
An employee's performance will increase and develop when the employee is satisfied with the income received and an attitude of religiosity in each employee. The aim of this research is to...
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Manajemen Ekonomi Keluarga Pasca Kenaikan Harga Bahan Pokok (Studi kasus Ibu Rumah Tangga di Desa Betung Bedarah Timur, kecamatan Tebo Ilir)
Resty Wahyu Ramadhani
; Putri Apria Ningsih
; Victor Diwantara
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 1
, No 6
(2023)
In managing family management, the one who acts as the manager is usually the housewife. To be able to manage family finances professionally. Research with the title: "Family Economic Management After the Increase in Prices of Basic Materials (Case Study of Housewives in Betung Bedarah Timur Village, Tebo Ilir District). This research uses qualitative research methods. The types and sources of data needed are primary data and secondary data. With 9 informants who were interviewed, namely housewi...
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