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Menampilkan 1–10 dari 18 artikel
The Role of Word of Mouth, Peers, and Promotion on the Decision to Exercise at Gymnasiums in Bandar Lampung City with Hedonic Motivation as a Mediating Variable
International Journal of Economics and Management Sciences
Vol 3
, No 2
(2026)
This study examines the effects of word of mouth, peer influence, and promotion on exercise decisions at gymnasiums in Bandar Lampung City, with hedonic motivation as a mediating variable. Drawing on the Theory of Planned Behavior and consumer behavior perspectives, the research employed a quantitative causal-associative design. Data were collected through structured questionnaires from 100 active members of four gymnasiums and analyzed using Partial Least Squares - Structural Equation Modeling...
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Pengaruh Dukungan Organisasi, Pengembangan Karir, Kepuasan Kerja, Budaya Organisasi, dan Work Life Balance terhadap Retensi Karyawan Produksi pada PT. Lucky Textile Semarang
Jurnal Manajemen Bisnis Digital Terkini
Vol 3
, No 1
(2026)
Employee retention is a crucial aspect in maintaining smooth operations and the quality of human resources within an organization. This study aims to analyze the influence of organizational support, career development, job satisfaction, organizational culture, and work-life balance on production employee retention at PT. Lucky Textile Semarang. The study employed a quantitative approach with a survey method, distributing questionnaires to 307 respondents, selected using the Slovin formula, from...
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Pengaruh Profitabilitas, Ukuran Perusahaan, dan Sales Growth Terhadap Penghindaran Pajak Pada Perusahaan Sektor Manufaktur di Bursa Efek Indonesia Periode Tahun 2018-2021
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Vol 3
, No 1
(2025)
Penelitian ini bertujuan untuk menguji, menganalisis, dan membuktikan pengaruh Profitabilitas, Ukuran Perusahaan, dan Sales Growth, terhadap Penghindaran Pajak pada perusahaan sektor manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2018 - 2021. Populasi pada penelitian ini adalah perusahaan sektor manufaktur yang terdaftar di Bursa Efek Indonesia pada tahun 2018 - 2021 yang berjumlah 233 perusahaan. Purposive Sampling digunakan sebagai teknik pengambilan sampel, sehingga diperoleh 60 peru...
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Pengaruh Iklan dan Citra Merek terhadap Keputusan Pembelian Sabun Mandi Lifebuoy di Kota Semarang dengan Minat Beli sebagai Variabel Intervening
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
The personal care product industry, particularly bath soap, is becoming increasingly competitive as public awareness of health and hygiene grows. Lifebuoy is a long-trusted bath soap brand, but according to data from the Top Brand Index 2021–2024, Lifebuoy is experiencing a significant downward trend. This situation indicates a problem in consumer purchasing decisions, making it crucial to examine the factors influencing it. This study aims to analyze the influence of advertising and brand image...
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Pengaruh Konten Pemasaran Instagram dan Citra Merek Terhadap Minat Beli Pada Desira Jewelry
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to determine the effect of pemasaran konten and citra merek on buying interest in Desira Jewelry. This research was conducted using purposive sampling technique on 100 respondents who use social media and well known Instagram Desira Jewelry. The data collection technique was carried out using a questionnaire. The findings from the results of the study found that pemasaran konten has a positive and significant effect on purchase intention, and citra merek has a positive and signif...
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Etika Periklanan di Era Influencer: Tantangan Kejujuran dalam Endorsement Digital
Nadira Rachmadina
; Himas Alhani
; Tarisya Utami Putri
; Andhika Prasetya Tamtama Putra
; Daniel Handoko
Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Vol 2
, No 2
(2025)
The rapid development of technology and social media has given rise to new trends in marketing strategies, one of which is the use of Influencers as promotional media. Influencers are often utilized as intermediaries between brands and consumers due to their perceived ability to shape public opinion and influence purchasing decisions. However, various ethical issues have emerged in advertising practices involving Influencers, particularly concerning transparency, honesty, and social responsibili...
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Analisis Kinerja Perusahaan melalui Analisis Dupont pada PT. Tjiwi Kimia Tbk
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 4
(2025)
This research was conducted to analyze and understand the performance of the company PT Tjiwi Kimia Tbk with the Dupont system as an analytical tool. The data used in this study are secondary data, namely the company’s financial statements sourced through the IDX with the observation period 2020-2024. In the analysis conducted, it was found that the performance of the company PT Tjiwi Kimia in 2020-2024 was not good. This is because although the company showed a good ability to manage sales prof...
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Kegiatan Pengabdian Kepada Masyrakat (PKM) : Edukasi dan Pembiasaan Cuci Tangan Pakai Sabun (CTPS) dengan Benar Guna Menjaga Kesehatan pada Anak TK Darma Wanita Persatuan Sidodadi, Taman, Sidoarjo
Jurnal Pengabdian Kepada Masyarakat
Vol 5
, No 2
(2025)
Early childhood health is an important aspect that must be maintained consistently, especially in preventing the spread of infectious diseases. One simple but effective way to maintain health is through the habit of washing hands with soap (CTPS) properly. This Community Service (PKM) activity aims to provide education and familiarize children with the correct CTPS behavior at Darma Wanita Persatuan Sidodadi Kindergarten, Taman District, Sidoarjo Regency. The methods used in this activity includ...
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Pendampingan dan Pembuatan Pupuk Organik dalam Mengurangi Biaya Pupuk Petani Desa Rowo Gempol
Mohammad Zidan Rafsanjani
; Siti Fatimatuzzahro
; Wafiq Nur Azizah
; Samsul Arifin
; Utami Puji Lestari
; Mila Hariani
; Arif Rachman Putra
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 3
, No 1
(2025)
Organic fertilizers contain organic materials such as compost, manure, or other organic waste materials. When organic fertilizers are applied to the soil, they provide an abundant source of nutrients, including nitrogen, phosphorus, and potassium, as well as essential micronutrients. The community service activity program aims to empower farmers with the knowledge and skills to make organic fertilizers from local materials, which not only lower production costs but also improve soil quality and...
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Good Mechanism Corporate Governance and Size Company to Financial Performance in the Company Subsector Banks That Registered in Exchange Effect Indonesia Year 2018-2022
Proceeding of the International Conference on Economics, Accounting, and Taxation
Vol 1
, No 2
(2024)
This study was conducted on banks sub-sector companies listed on the Indonesia Stock Exchange (IDX) in 2018-2022 with the aim of testing and determining the effect of Good Corporate Governance Mechanisms (board of commissioners, board of directors, audit committee, institutional ownership) and Company Size on Financial Performance. The sampling technique used is the purposive sampling method where there are 26 companies x 5 years = 130. The analysis method used in this study is multiple linear r...
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