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ANALISIS PENGARUH KUALITAS PRODUK, DESAIN PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC HONDA VARIO MELALUI WORD OF MOUTH SEBAGAI VARIABEL INTERVENING DI DAERAH ISTIMEWA YOGYAKARTA
Muh. Fadhil Adli Yanuar
; Uswatun Chasanah
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to determine the effect of product quality, product design and brand image on purchasing decisions of Honda Vario Automatic Motorcycles through word of mouth as an intervening variable in the Special Region of Yogyakarta. The method used in this study is quantitative with Partial Least Square (PLS) analysis. Data were collected through questionnaires distributed to respondents who are consumers of Honda Vario Automatic Motorcycles in the Special Region of Yogyakarta. The sampling...
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Pengaruh Motivasi, Lingkungan dan Pengalaman Kerja Terhadap Loyalitas Karyawan Pamella 9 Supermarket Wonosari
Yuanika Asmarani Utami
; Yuanika Asmarani Utami
; Uswatun Chasanah
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The retail industry is one of the choices for people to fulfill their needs. With the dynamics of the retail industry that had slumped, one of the local retailers in Yogyakarta, Pamella Supermarket, became the favorite choice of the people of Yogyakarta. One of the Pamella Supermarket branches, Pamella 9 Supermarket Wonosari, is always crowded with customers and its existence absorbs the youth workforce of Gunungkidul area. The existence of competition in this industry requires many supporting f...
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Kegiatan Pelatihan Pembuatan dan Penggunaan QRIS Guna Meningkatkan Sistem Pembayaran Secara Efisien pada Pelaku Usaha Mikro Jeruk Zea Ice, Deltasari Indah, Sidoarjo
Feri Dwi Yulianto
; Uswatun Chasanah
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 3
, No 3
(2025)
With 65 million entities, micro, small, and medium enterprises (MSMEs) form the backbone of the Indonesian economy, contributing around 61% of the country's gross domestic product (GDP) and employing 97% of the working population. Despite their strategic role, most MSMEs still face various challenges, such as low adaptability to changes in the business environment, lack of planning strategies, minimal innovation, and limitations in utilizing technology. On the other hand, current consumer behavi...
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Meningkatkan Kreativitas Anak Melalui Kegiatan Taman Ceria (Belajar Sambil Bermain di Luar Ruangan) di Desa Pasinan Kecamatan Lekok
Nunik Hidayati
; Zhunnun Qothrunnada
; Farida Nabilah
; Uswatun Chasanah
; Siti Kholidatur Rodliyah
; Mirza Elmy Safira
; Nailul Ulah Al Chumairoh Machfud
Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Vol 1
, No 4
(2024)
Activities to improve children's creativity through cheerful garden activities (learning while playing outdoors) in Pasinan village, Lekok sub-district, this activity was carried out for approximately five times and for its implementation on Saturdays and Sundays each meeting discussed a different topic. For the first activity in the ceria park, namely making a pigura made from used cardboard with decorations made from tree branches and origami. Providing material about the design of the craft f...
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Partisipasi Mendukung Anak Yatim dengan Kompetisi Olimpiade Al-Qur’an dan Matematika
Keisha Farellia Putri Lindra
; Rahayu Mardikaningsih
; Mirza Elmy Safira
; Uswatun Chasanah
; Didit Darmawan
; Muhammad Yusron Maulana El-Yunusi
; Sifa Fauzi Yulianis
Jurnal Pengabdian Masyarakat Terapan
Vol 1
, No 2
(2024)
Orphans often face obstacles in obtaining proper education. This program provides support through scholarships and participation in Qur'anic and Mathematics Olympiad competitions. Through this program, orphans can access quality education, increase their confidence, and develop their potential. The community service method was conducted through observation and documentation. The results show an increase in academic achievement and moral character development of the orphans. In conclusion, this p...
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Strategi Pemasaran Produk UMKM Sambal Di Dusun Beciro Jumputrejo Melalui Pengembangan Distribusi Produk
Fatimatus Zahro
; Zahrotul Jannah
; Didit Darmawan
; Jahroni Jahroni
; Uswatun Chasanah
; Utami Puji Lestari
; Rahayu Mardikaningsih
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 1
, No 5
(2023)
Micro, Small and Medium Enterprises (MSMEs) in Indonesia have a very important role in the Indonesian economy. This is in line with the service objectives that have been carried out to advance MSMEs in Beciro Hamlet. For example, in one of the MSMEs in Jumputrejo Village, namely Mother Vivi's chilli products. Based on the survey results, two service methods were found that can be applied to increase sales of Bunda Vivi's chilli products, namely direct interviews and literature studies related to...
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