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Mendorong Generasi Z Menjadi Pelaku Ekonomi Kreatif Melalui Digital Marketing di Desa Manggis Boyolali
Ratna Safitri
; Tri Mart Tianingsih
; Yulia Artha Utami
; Muhammad Afif Rasyid Hidayat
; Unna Ria Safitri
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Vol 3
, No 2
(2026)
The development of the digital era is driving the growth of the creative economy and opening up significant opportunities for Generation Z, who are highly familiar with digital technology. This generation has the potential to become key players in the development of digital-based businesses if equipped with adequate knowledge and skills. The community service activity carried out in Ngemplak Village, Boyolali Regency, aims to equip Generation Z with an understanding and skills in digital marketi...
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Sosialisasi Dasar Wirausaha untuk Peningkatan Pemahaman Usaha Perseorangan bagi Siswa SMKN 1 Banyudono
Hafsah Ummu Syahidah
; Triananda Nur Khairin
; Refa Regita Aulia Diwanti
; Muhammad Rifky Al Bukhori
; Unna Ria Safitri
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Vol 4
, No 2
(2026)
This community service activity aims to improve students' understanding of entrepreneurship through the Socialization of Basic Entrepreneurship for Individual Businesses at SMKN 1 Banyudono, Boyolali Regency. Entrepreneurship education plays a crucial role in preparing vocational school students to enter the workforce and become independent entrepreneurs. However, students' understanding remains limited, both conceptually and practically, particularly regarding individual businesses. This activi...
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Edukasi Pemanfaatan TikTok Sebagai Media Bisnis Digital di Desa Rejosari Rt 03 Rw 07, Karanggeneng, Kabupaten Boyolali
M. Ragil Jibran
; Nangga Andrisa
; Mustofa Kurniawan
; Jalu Ahda Adiananta
; Fauzi Indra Kurniawan
; Unna Ria Safitri
Jurnal Pengabdian dan Keberlanjutan Masyarakat
Vol 3
, No 2
(2026)
This community service programme aims to provide education and training on the utilisation of the TikTok application as a digital business medium for the community of Rejosari Village, RT 03 RW 07, Karanggeneng, Boyolali Regency. The rapid development of digital technology and social media has transformed patterns of economic interaction from conventional systems into platform-based digital economies. Nevertheless, at the village level, the use of social media remains predominantly oriented towa...
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Sosialisasi Tentang Bentuk-Bentuk Badan Usaha Offline dan Online di SMA N 1 Cepogo
Nesa Citra Fadina
; Alvina Rahmawati
; Nafaul Tri Anggara
; Agil Arafi
; Unna Ria Safitri
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 3
, No 1
(2026)
This activity focuses on directing class XI students at SMA N 1 Cepogo in the way of forming offline and online business entities. In addition, this activity aims to channel information and knowledge about the forms of offline and online business entities, the characteristics of offline and online business entities and also basic principles to examples of offline and online business entity forms, this aims to help the students at SMA N 1 Cepogo in building small-scale businesses. Through this co...
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Sosialisasi Tentang Bentuk-Bentuk Badan Usaha Offline dan Online di SMA N 1 Cepogo
Nesa Citra Fadina
; Alvina Rahmawati
; Nafaul Tri Anggara
; Agil Arafi
; Unna Ria Safitri
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 3
, No 1
(2026)
This activity focuses on directing class XI students at SMA N 1 Cepogo in the way of forming offline and online business entities. In addition, this activity aims to channel information and knowledge about the forms of offline and online business entities, the characteristics of offline and online business entities and also basic principles to examples of offline and online business entity forms, this aims to help the students at SMA N 1 Cepogo in building small-scale businesses. Through this co...
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Edukasi Digital Marketing dan Branding Sederhana di SMK Al-Ihsan Doglo
Chorrie Elysa Gurning
; Adelia Wahyu Azaria
; Muhammad Faisal Nugroho
; Dimas Pratama
; Unna Ria Safitri
Jurnal Pengabdian dan Kesejahteraan Masyarakat
Vol 3
, No 1
(2026)
This community service activity aims to improve students' understanding of the basic concepts of digital marketing and simple branding at Al-Ihsan Doglo Vocational School as a starting point for fostering an entrepreneurial spirit. This activity was carried out using a descriptive qualitative approach with methods of socialization, observation, interactive question and answer sessions, and documentation throughout the activity. The material provided included an introduction to information techno...
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Penerapan Manajemen Kinerja pada Usaha Mikro Amanah Yogurt Boyolali
Medya Wulandari
; Rosita Rahmawati
; Luthfi Naimah
; Unna Ria Safitri
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 4
, No 1
(2026)
This study aims to analyze the implementation of performance management at the micro–enterprise AMANAH YOGURT, located in Candimulyo, Kiringan, Boyolali. The business employs 11 workers with specific task divisions: 7 in packaging, 1 in production, 2 in marketing responsible for promotion and advertising, and 1 supervisor who monitors the production process while also assisting in production ac,tivities. The daily production capacity reaches 500 packs during peak demand and 350 packs under norma...
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Sosialisasi Peningkatan Pemahaman Manajemen Organisasi sebagai Upaya Membangun Generasi Muda yang Berwawasan Organisasi di SMA Negeri 1 Ampel
Fajar Istiqomah
; Sri Wahyuni
; Anita Rosalia Putri
; Galuh Wahyu Lestari
; Unna Ria Safitri
Jurnal Pengabdian dan Perubahan Sosial
Vol 3
, No 1
(2026)
This outreach program aims to improve students' understanding of organizational management as part of an effort to develop a young generation with organizational insight at SMA Negeri 1 Ampel. The implementation of this outreach program is motivated by the importance of providing students with management concepts, organizational structures, and self-management skills so they can participate actively and effectively in various school organizational activities. The outreach program is delivered th...
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Sosialisasi Pengembangan Kompetensi SDM Jurusan Tata Busana dalam Menghadapi Industri Fashion Teknologi Digital di SMK Al Ihsan
Aldi Al Fauzi
; Hanifah Efi Rahayu
; Muhammad Bagus Pratama
; Namira Ayu Arini Putri
; Unna Ria Safitri
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Vol 4
, No 1
(2026)
This community service activity aims to socialize the development of Human Resource (HR) competencies in the Fashion Design Department at SMK Al Ihsan to face the transformation of the fashion industry based on digital technology. The main challenge faced is the gap (mismatch) between the school curriculum, which still focuses on conventional production techniques, and the needs of an industry that is now digital and automated. The method used in this activity is a participatory and educational...
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Sosialisasi dan Edukasi Produk Inovatif: Studi Pengembangan Karakter Kewirausahaan di SMK Negeri 1 Musuk
Lathifah Sukma Sari
; Umi Safitri
; Defitri Ayu Lestari
; Ariyo Fajar Wibowo
; Unna Ria Safitri
Jurnal Inovasi Sosial dan Pengabdian
Vol 3
, No 1
(2026)
The world of education must actively participate in preparing a creative, innovative, and competitive generation in response to advances in technology and science. Schools, as formal educational institutions, have a great responsibility to improve students' entrepreneurial skills by adding innovative product development theory to the learning process. Amidst increasingly fierce competition, product innovation is essential to create added value and maintain the sustainability of managed businesse...
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