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Menampilkan 1–9 dari 9 artikel
Strategy and Perception of Tomoro Blimbing Coffee Brand Equity
International Journal of Economics and Management Sciences
Vol 2
, No 4
(2025)
This study aims to analyze the brand equity strategy and perception of Tomoro Coffee Blimbing based on four main dimensions: brand awareness, brand association, perceived quality, and brand loyalty. A descriptive qualitative approach was used through in-depth interviews with management, baristas, and customers. The data were then analyzed thematically through data reduction, presentation, and conclusion drawing. The results show that Tomoro Coffee's brand awareness is strongly formed through sto...
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Penerapan Media Edukatif untuk Meningkatkan Kesadaran Pengelolaan Sampah pada Siswa SD Negeri Jambewangi, Kecamatan Pakis, Kabupaten Magelang
Wisnu Satrio Amaanulaah Akmal
; Abdullah Rasyid
; Lailani Amalia
; Nofithania Syawalaila Ayusandrina
; Wakhidatul Arifah
; Sulistyowati Sulistyowati
; Khusna Zulfatul Arifah
; Muhammad Herfa Setiawan
; Galang Adri Saputra
; Verdhi Adnan Qur Rachim
; Olivia Wardhani
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Vol 2
, No 3
(2025)
Schools are not only institutions for the transfer of knowledge but also environments that play a crucial role in shaping students’ behavior and instilling positive habits, one of which is environmental care. One form of environmental concern that can be cultivated from an early age is the discipline of disposing of waste properly. However, SD Negeri Jambewangi, located in Dusun Pesantren, has not yet fully implemented effective waste sorting practices. Waste disposal is still carried out withou...
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Pengaruh Penerapan Model AIDA terhadap Minat Konsumen dalam Kampanye Digital Skintific di Instagram
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 3
(2025)
This study aims to examine the influence of the AIDA model (Attention, Interest, Desire, Action) on consumer interest in Skintific’s digital campaign on Instagram. This research employs a descriptive quantitative approach. Data were collected through an online questionnaire distributed to 22 respondents who are Instagram users and aware of Skintific's digital campaign. The research instrument consisted of 20 statement items based on the indicators of the AIDA model and consumer interest, using a...
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Struktur Modal di Tengah Kebijakan Bunga Rendah: Meta-Analisis Jurnal Terakreditasi Indonesia (2019–2024)
Chandra Prasetya Wahyudi
; Dea Eka Wulandari
; Mufidatul Aini
; Much Syahrul Rohmadhon
; Nur Zulfatul Laila
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 2
(2025)
This study provides a comprehensive synthesis of ten SINTA-accredited journal articles (levels 1–3) published from 2019 to 2024, examining how a low-interest-rate policy environment affects corporate capital structure in Indonesia. We focus on internal determinants (profitability, firm size, asset composition) versus external factors (market interest rates) in shaping firms’ debt ratios. The meta-analysis results indicate that although low interest rates statistically encourage higher leverage (...
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Koperasi sebagai Landasan Ekonomi
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 30
, No 2
(2024)
The term cooperative is certainly familiar to us. If referring to Law No. 17 of 2012 article 1, a cooperative is defined as a legal entity established by an individual or a cooperative legal entity, with the separation of the wealth of its members as capital to run a business, which meets common aspirations and needs. In its implementation, cooperatives not only have goals, principles or principles, but also a foundation. As a unique business entity, cooperatives are different from other busines...
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Pemanfaatan Metode Pembayaran QRIS bagi Kalangan Muda sebagai Upaya Mempermudah Transaksi Keuangan
DHARMA EKONOMI
Vol 31
, No 2
(2024)
Continuous improvements in infrastructure, security measures, and user education can help address these weaknesses and improve the overall effectiveness of QRIS as a digital payment solution. Some of the roles of using QRIS in the millennial generation are convenience. QRIS makes it easy for millennials to make digital payments without the need to carry cash or credit/debit cards. They can simply use their mobile phones to scan the QR code and complete the payment transaction. QRIS transactions...
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Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Promosi Terhadap Loyalitas Pelanggan Di Supermarket Berkah Jaya Purwokerto
Marketing Journal
Vol 5
, No 2
(2024)
The aim of this research is to determine the effect of product quality on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. To determine the effect of customer service on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. To determine the effect of promotions on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. The population in this study is customers. who visit and shop at Berkah Jaya Purwokerto Supermarket. The method used in this research is accidental samplin...
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Penerapan Metode RFM dengan Python dalam Segmentasi Pelanggan
Jurnal Bisnis Inovatif dan Digital
Vol 1
, No 2
(2024)
In a competitive business environment, understanding customer behaviour and improving retention strategies are critical to a company's success. Many companies struggle to identify valuable customers, understand their needs, and develop effective marketing strategies. One method that has proven effective is Recency, Frequency, and Monetary (RFM) analysis, which measures customer value based on three dimensions: when the customer last made a purchase, how often they transact, and how much money th...
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Pengaruh CAR, NPF, FDR Terhadap Profitabilitas Bank Umum Syariah di Indonesia Dengan Pembiayaan Sebagai Variabel Mediasi
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 1
, No 4
(2023)
The purpose of this study is to determine the financing ability to mediate CAR, NPF and FDR on the Profitability of Sharia Commercial Banks in Indonesia. This study used a quantitative approach with secondary data types. The sample of this study is a sharia commercial bank registered with OJK for the period 2016 to 2020. By using purposive sampling, 9 Islamic banks were obtained. This study used PLS-SEM analysis. The results showed that CAR, NPF and FDR had a positive effect on profitability. Wh...
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