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ANALISIS SEMIOTIKA DAN IDENTITAS VISUAL LOGO “PIA SARONDE” SEBAGAI REPRESENTASI BRANDING UMKM KULINER KHAS GORONTALO
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
Penelitian ini mengkaji identitas visual merek Pia Saronde—salah satu produk kuliner khas Gorontalo—dengan menggunakan pendekatan semiotika yang berlandaskan teori Roland Barthes. Sebagai salah satu UMKM yang bergerak di sektor pangan, merek ini sangat bergantung pada peran logo untuk membentuk persepsi konsumen, memperkuat posisi merek, serta membedakannya dari produk lain dalam persaingan pasar. Penelitian ini bertujuan menelaah struktur visual yang membentuk logo, menginterpretasikan makna de...
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VISUAL SEMIOTICS OF THE ICHSAN GORONTALO UNIVERSITY LOGO
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 16
, No 2
(2023)
This research uses qualitative methods with semiotic analysis from Roland Barhes. Semiotics is a method for analyzing signs to find meaning in social and cultural phenomena. The aim of this research is to find out what visual meaning is contained in the Ichsan Gorontalo University logo which is used as an agency identity in terms of denotation, connotation and myth. Corporate identity is a reflection of the vision and mission which are visualized through the logo. This research uses a qualitativ...
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1 Sitasi
MARISA TRADITIONAL MARKET DESIGN SYGN SYSTEM DESIGN: DESIGN
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 16
, No 1
(2023)
The need for a sign system at the Marisa traditional market will make it easier for visitors to get information. Designing a sign system in an attractive, effective, informative and communicative market area will be the right solution. The purpose of the design is to make it easier for visitors to recognize the shopping flow and layout of the Marisa Traditional Market. This study uses a design method with a qualitative approach as a technique in collecting data. The design method is intended to...
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CHARLES SANDERS PEIRCE SEMIOTIC ANALYSIS OF GORONTALO PROVINCE LOGO
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 15
, No 2
(2022)
This study discusses the meaning contained in the logo of the Province of Gorontalo in semiotic analysis. Logo is the identity of an institution that represents the history and culture of the institution while semiotics is the science of reading signs both verbally and visually, visual forms make the vision and mission as well as identity reflected in a logo. Just like the regional logo of Gorontalo Province which has various meanings of signs and symbols that reflect the area, for example, the...
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5 Sitasi
Transformation Of The Traditional Dance Choreography Of Molapi Saronde Gorontalo
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 15
, No 1
(2022)
This study discusses the change in the choreography of the traditional Molapi Saronde dance to the Saronde Kreasi dance in the city of Gorontalo. This research will focus on the changes that occur in the choreography of the Molapi Saronde dance, the creation of the Saronde dance, because along with the times, the dance which was usually only performed at traditional weddings among kings (nobles) has now become a public dance that can be held for entertainment events such as welcoming guests. The...
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