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Analisis Paparan Digital Fatigue Pada Generasi Z Untuk Mendukung Produktivitas Sehat di Era Digital
Sulistiono Sulistiono
; Erna Wigati
; Susilo Budi Winarno
; Tuti Panghastuti
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
The excessive and uncontrolled intensity of Gen-Z in using digital media through various communication and information platforms can impact mental/physical health, resulting in unhealthy productivity in various spheres of activity. This study aims to analyze the causes, impacts, and solutions of digital media exposure on the aspect of digital fatigue which is expected to provide a new approach for Gen-Z to develop professional attitudes and mindsets in using digital media. The research method in...
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Optimalisasi Media Sosial melalui Digital Storytelling sebagai strategi Pemasaran Desa Wisata di Era Society 5.0
Nida Urrahma Hidayati
; Endang Widayati
; Andreas Dian Anggi Kusuma
; Tuti Panghastuti
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
Society 5.0 era, tourism villages are required to optimize social media as a strategic. This study aims to analyze and evaluate the effectiveness of social media, identify obstacles, and formulate a digital storytelling strategy. A combination method used with a concurrent triangulation strategy. The SOSTAC framework used to describe the marketing strategy. The research location was in Pancoh Ecotourism Village, with research objects consisting of Instagram and TikTok media content. The sampling...
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Optimalisasi Potensi Alam, Ekonomi, dan Budaya Desa Wisata Pupus melalui Pendekatan Green Digital Management
Yitno Purwoko
; Erna Wigati
; Aceng Gima Sugiama
; Tuti Panghastuti
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
Pupus Tourism Village in Ponorogo Regency is a pioneering tourist village endowed with diverse natural, economic, and cultural potential, yet its development remains constrained by limited infrastructure and insufficient utilization of digital technology. This condition has hindered the optimization of local attractions such as Mloko Sewu, Selorejo Waterfall, Mount Tapak Bimo trekking, as well as local products including palm sugar, coffee, porang, and goat milk in supporting the village economy...
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