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Pengaruh Kapabilitas Intelijen Pemasaran terhadap Daya Saing UMKM Kafe di Kecamatan Arcamanik Bandung
Aulianisa Andina Hidayat
; Trustorini Handayani
; Trenggono Tri Widodo
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 4
, No 1
(2026)
The café industry has become increasingly competitive, including in the Arcamanik District of Bandung City. This study seeks to investigate the extent to which marketing intelligence capabilities influence the competitiveness of café MSMEs in the region. A descriptive and verificative research approach was employed, utilizing linear regression analysis with the assistance of SPSS version 20 software. The study population consisted of 43 café MSME entrepreneurs, selected through a saturated sampl...
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Pengaruh Kapabilitas Intelijen Pemasaran terhadap Daya Saing UMKM Kafe di Kecamatan Arcamanik Bandung
Aulianisa Andina Hidayat
; Trustorini Handayani
; Trenggono Tri Widodo
Vol 4
, No 1
(2026)
The café industry has become increasingly competitive, including in the Arcamanik District of Bandung City. This study seeks to investigate the extent to which marketing intelligence capabilities influence the competitiveness of café MSMEs in the region. A descriptive and verificative research approach was employed, utilizing linear regression analysis with the assistance of SPSS version 20 software. The study population consisted of 43 café MSME entrepreneurs, selected through a saturated sampl...
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Google Scholar
DOI
Dampak Motivasi Usaha Terhadap Kinerja Usaha Pada Industri Kulit Sukaregang Kabupaten Garut
Trustorini Handayani
; Sabila Nurjamilah
Jurnal Manajemen dan Ekonomi Bisnis
Vol 2
, No 2
(2022)
There has been a lot of rapid growth in Micro, Small and Medium-sized Enterprises (MSMEs) in Indonesia in recent years. MSMEs are critical to the overall health of the national economy. They are responsible for creating jobs and generating profits, which in turn helps support other parts of the economy. The development of MSMEs is hoped to reduce the unemployment rate, which will result in an increase in people's purchasing power and growth in the country's economy.
The purpose of the study is t...
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