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Pengaruh Harga, Promosi, Suasana Toko dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Toko Kue Dapur Daya Tanjungbalai
Aprilia Indah Saputri Rambe
; Tri Inda Fadhila Rahma
; Wahyu Syarvina
Jurnal Manajemen Riset Inovasi
Vol 2
, No 2
(2024)
This research aims to test the analysis of the influence of price, promotion, shop atmosphere, and service quality on purchasing decisions at the cake shop, Dapur Daya Tanjungbalai, both partially and simultaneously. This research aims to see whether there is an influence of price, promotion, shop atmosphere and service quality variables on purchasing decisions at the Dapur Daya cake shop. This research uses the Likert scale method. The subjects used in this research were 100 Power Kitchen consu...
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Analisis Kinerja Green Supply Chain Management Pada UMKM Batik Seni Pendopo
Rika Nurmitha
; Tri Inda Fadhila Rahma
; Budi Dharma
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 1
, No 6
(2023)
One of the world's most famous native Indonesian cultures is batik. A good batik industry must be able to produce superior batik according to market needs with quality standards, the environment, human rights and employment issues. Batik craftsmen have weak tools, use velvet chemicals, handle water and a high amount of water, and are inefficient in handling wax and other processing agents. Batik Seni Pendopo is one of the batik businesses that practices GSCM. Dokani Svetsini needs to manage mezi...
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