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Menampilkan 1–2 dari 2 artikel
Structural Reactivation Model of Post-Viral Destinations: An Analysis of Competitive Advantage as a Mediator of Rainbow Village Resilience
Ahmad Mansur
; Tonny Hendratono
; Sugiarto Sugiarto
International Journal of Communication, Tourism, and Social Economic Trends
Vol 3
, No 2
(2026)
The phenomenon of tourist destinations experiencing a decline in popularity after a viral phase (post-viral stagnation) poses significant challenges to the sustainability of urban tourism. This study aims to test a structural model for destination reactivation in Kampung Pelangi, Semarang, focusing on the role of digital transformation in strengthening destination resilience through the mediation of competitive advantage. Using a quantitative approach, data were collected from 150 respondents an...
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WOM Positive Towards Memorable Tourism Experiences and Risk Perception Mediated by Tourist Satisfaction
Sarrah Jessica Hidayat
; Sugiarto Sugiarto
; Tonny Hendratono
International Journal of Communication, Tourism, and Social Economic Trends
Vol 3
, No 1
(2026)
This study examines the influence of memorable tourism experiences and operational risk management in tourist train transportation on positive Word of Mouth (WOM), with tourist satisfaction serving as a mediating variable. A quantitative approach was employed, and data were processed using SEM-PLS 4. The research sample consisted of 247 respondents who had used tourist train services within the past year. The results reveal that both effective risk management practices and memorable tourism expe...
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