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Menampilkan 1–8 dari 8 artikel
The Effect of Servicescape and Brand Image on Repurchase Intention Through Customer Satisfaction on Maxx Coffee Customers
International Journal of Economics and Management Sciences
Vol 2
, No 1
(2024)
The purpose of this study was to determine and analyze the direct influence of Servicescape, Brand Image and Customer Satisfaction on Repurchase Intention and to see the role of Customer Satisfaction as an intervening variable. The research method used is descriptive associative using a sample of 150 respondents. The data analysis method used is (Partial Least Square) PLS using the Smart PLS application. The results showed that Servicescape and Customer Satisfaction have a positive and significa...
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The Role of Emotional Marketing and Destination Image on Positive Electronic Word of Mouth through Tourist Satisfaction as a Mediating Variable in Siantar Zoo Tourism
International Journal of Economics, Commerce, and Management
Vol 2
, No 1
(2024)
This research uses visitor satisfaction as a mediating variable to examine and ascertain how emotional marketing and destination image affect positive electronic word-of-mouth in relation to Siantar Zoo tourism. Tourists who have been to Siantar Zoo made up the study's population. There are 271 responders in the sample utilized in this investigation. A questionnaire survey is the method used in this research to gather data. Descriptive analysis and the Structural Equation Model (PLS) were used i...
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The Influence Of Brand Image and Product Quality On Repurchase Intention Mediated by Customer Satisfaction In Maxx Coffee Customers
The International Conference on Education, Social Sciences and Technology
Vol 3
, No 2
(2024)
This research aims to analyze the influence of Brand Image and Product Quality on Repurchase Intention which is mediated by Customer Satisfaction in Maxx Coffee Customers. This research involved 120 respondents selected using convenience sampling techniques. Data collection was carried out through a cross-sectional questionnaire or one shot study. The research instrument was tested for validity and reliability. Data analysis was carried out using verification analysis including multiple regressi...
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The Effectiveness of Instagram Visual Campaigns on Brand Awareness Among Gen Z
International Journal of Economics and Management Sciences
Vol 2
, No 1
(2024)
This study discusses the role of social media in enhancing brand awareness among Generation Z (Gen Z), a group known for their digital savvy and high reliance on technology. Gen Z, born between 1997 and 2012, are highly connected consumers on social media platforms such as Instagram, TikTok , and YouTube . Social media has become a major channel for building and increasing brand awareness due to its ability to reach a wide audience , interact directly, and provide a personalized experience. Thro...
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Brand Experience On Consumer Satisfaction Purchasing Mobile Legend Virtual Game Items A Literature Review
Mario Andreas Ginting
; Rusdiono Rusdiono
; Moudy Fitria Respati
; Syafrizal Helmi Situmorang
; Beby Karina Fawzeea Sembiring
International Journal of Management Science and Business
Vol 1
, No 4
(2024)
The purpose of the research is to find out Brand Experience in analyzing Consumer Satisfaction for the purchase of Virtual Items in the Mobile Legend game. The method in writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic raised, and identifying gaps in existing knowledge. Systematic literature reviews (SLRs) were conducted in two well-known databases, Science Direct and Scopus. After applying the inc...
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The Influence Of Influencer Marketing On Gen Z Consumer Purchase Interest a Literature Review
Dian Natari
; Rade Juliman Lumbantoruan
; Dwi Sakinah
; Syafrizal Helmi Situmorang
; Beby Karina Fawzeea Sembiring
International Journal of Management Science and Entrepreneurship
Vol 1
, No 4
(2024)
The purpose of this study is to determine the literature review on Influencer marketing and product quality on the purchase intention of generation Z consumers. Advances in internet technology have led to shifts in human lifestyles, especially in purchasing patterns. In writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic, and identifying gaps in existing knowledge.A systematic literature review (SLR)...
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The Psychological Pull of FoMO in Consumer Behavior: a Literature Review
Hartini Pratiwi Pane
; Syahrika Luthfi
; Ismail Napitupulu
; Syafrizal Helmi Situmorang
; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences
Vol 1
, No 4
(2024)
The purpose of the research is to find out FoMO in analyzing customer satisfaction. SLR method in writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic raised, and identifying gaps in existing knowledge. A systematic literature review (SLR) was conducted in two well-known databases, ScienceDirect and Scopus. After applying inclusion and exclusion criteria, 1,098 out of 3,977 articles were deemed relevan...
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The Influence of Brand Satisfaction on Brand Loyalty with Emotional Brand Attachment and Brand Love as Intervening Variables on Millennial Consumer at Clinic Ms Glow Medan
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 1
(2024)
This research aims to test the influence of Brand Satisfaction on Brands Loyalty with Emotional Brand Attachment and Brand Love as Intervening Variables. In this study, the population was Millennial Consumers at Clinic Ms Glow Medan. Sample used in this research were 150 respondents, sampling technique using purposive sampling. Data collection uses questionnaires and answers assessed using a Likert scale. Data analysis uses SmartPLS with analysis methods SEM (Structural Equation Modeling). The r...
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