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Effect of Business Location, Pricing Strategies, and Social Media Utilization on Income of Micro and Small Culinary Enterprises in Denpasar
I Putu Adi Pariartha
; Surya Dewi Rustariyuni
International Journal of Management
Vol 2
, No 4
(2025)
The rapid growth of Micro and Small Enterprises (MSEs) in the culinary sector in Denpasar City has made a significant contribution to the regional economy and job creation. This sector has become one of the key drivers of local economic activity, attracting both residents and tourists. However, despite its potential, challenges persist. Fluctuations in the number of MSE actors and the suboptimal use of social media for marketing hinder sustainable income growth. Moreover, poor decisions regardin...
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The Influence of Labor, Market Orientation, and Financial Literacy on the Performance of MSMEs
Ni Kadek Sintia Wati
; Surya Dewi Rustariyuni
International Journal of Entrepreneurship and Management
Vol 2
, No 1
(2025)
Micro, Small, and Medium Enterprises (MSMEs) play a vital and fundamental role in driving Indonesia’s economy. Despite their importance, MSMEs continue to face various obstacles and challenges that negatively impact their performance. This study aims to examine the simultaneous and partial effects of labor, market orientation, and financial literacy on the performance of MSMEs. The sampling technique used was purposive sampling, and the data were analyzed using multiple linear regression. The sa...
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Analysis of The Effect of Qris Usage, E-Commerce, and Capital on MSMEs Income in Tabanan Regency
Gusti Ayu Leela Laksmi Devana
; Surya Dewi Rustariyuni
International Journal of Entrepreneurship and Management
Vol 2
, No 1
(2025)
The rapid growth of Micro, Small, and Medium Enterprises (MSMEs) in Tabanan Regency has been driven by economic development, digitalization, and changes in consumer behavior following the COVID-19 pandemic. Despite the continuous increase in the number of MSMEs each year, business owners face significant challenges, such as limited adoption of digital technologies, increasing market competition, and restricted access to working capital. This study aims to analyze the effect of QRIS usage, e-comm...
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Factors Affecting Traditional Culinary MSMEs in Denpasar City: A Case Study Of Ayam Betutu
Ni Kadek Gita Mahardani
; Surya Dewi Rustariyuni
International Journal of Economics, Management and Accounting
Vol 2
, No 4
(2025)
MSMEs (Micro, Small, and Medium Enterprises) are one of the main drivers of Indonesia’s economy. However, many MSMEs still face limited access to financing. One traditional Balinese culinary product that attracts tourists is ayam betutu, which represents the MSME sector. This study aims to analyze the influence of own capital, business duration, working hours, and e-commerce on the income of ayam betutu culinary MSMEs in Denpasar City, both simultaneously and partially. This research employs a q...
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The Influence of Product Quality, Income, and Price on The Purchase Intention of Electric Vehicles in Denpasar City
Putu Risma Yuliana
; Surya Dewi Rustariyuni
International Journal of Economics, Management and Accounting
Vol 2
, No 4
(2025)
Global warming triggers various environmental issues such as rising sea levels and extreme weather pattern changes. Fuel-powered vehicles are considered the main contributors to global warming and air pollution. The government’s commitment to sustainable development is evident through the promotion of electric vehicles and the development of charging station infrastructure as regulated by Presidential Regulation (Perpres) Number 55 of 2019. This study aims to examine the simultaneous and partial...
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The Influence of Capital, Labor, Digital Payment, and E-Commerce on the Income of Food and Beverage SMEs in Denpasar City
Kadek Yuni Ariningsih
; Surya Dewi Rustariyuni
International Journal of Economics, Commerce, and Management
Vol 2
, No 3
(2025)
Small and Medium Industries (SMEs) have become a crucial pillar of Indonesia's economy and have proven to be key drivers of economic resilience during times of crisis. According to data from the Department of Industry and Trade of Bali Province, the food and beverage SMEs in Denpasar City have the highest number of business units, totaling 1,002 units. However, the declining consumer interest in food and beverage SMEs has led to a decrease in their income. Capital, labor, the use of digital paym...
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Analysis of Factors Affecting Gross Regional Domestic Product (GRDP) in Bali Province
Ni Nyoman Widiani
; Surya Dewi Rustariyuni
International Journal of Economics, Management and Accounting
Vol 2
, No 2
(2025)
Bali Province is a world-renowned tourism destination that significantly contributes to the Gross Regional Domestic Product (GRDP) of the region. However, the COVID-19 pandemic led to a severe economic downturn, causing negative economic growth. This study aims to examine the simultaneous and partial effects of tourist visits, local revenue (PAD), and investment on the GRDP of Bali Province. The research utilizes secondary data from nine regencies/cities in Bali over a six-year period (2018–2023...
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Analysis of The Determinants of Poverty in East Nusa Tenggara Province
Frischa Elvira Jehadut
; Surya Dewi Rustariyuni
International Journal of Economics, Management and Accounting
Vol 2
, No 1
(2025)
East Nusa Tenggara Province ranks third as the poorest province in Indonesia, making poverty in NTT one of the urgent issues that requires serious attention from the government.This study aims to determine (1) the simultaneous and partial effects of wage levels, education, and unemployment on poverty in the regencies/cities of NTT Province. The data used is secondary time series data from 2019 to 2023 across 22 regencies/cities in NTT Province. The data analysis technique employs panel data regr...
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Factors Determining the Welfare of Family Circular Mobility of Labor from Nusa Penida in the Tourism Sector in Ubud
Putu Ari Kusumadewi
; Surya Dewi Rustariyuni
International Journal of Economics, Commerce, and Management
Vol 1
, No 4
(2024)
The main motivation for people to move from their area (rural) to urban is an economic motive. This motive developed due to economic inequality between regions. The most recommended condition is a rational consideration, where individuals mobilize to the city is the expectation of getting a job and earning a higher income than what is obtained in the village (Mantra, 1992). The purpose of this study is to determine the Determinants of Family Welfare of Circular Mobility Actors of Labor from Nusa...
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Consumer Behavior Of E-Commerce Users Of Udayana University Students
Yolivia Della Desia Purba
; Ida Ayu Nyoman Saskara
; Surya Dewi Rustariyuni
International Journal of Economics, Management and Accounting
Vol 1
, No 4
(2024)
Consumptive behavior is the behavior of buying goods that are less necessary to fulfill personal satisfaction so that someone no longer distinguishes between needs and wants. The offers presented by e-commerce can be a risk for Udayana University students because they see it as an opportunity to tend to buy goods that may not be essential. When viewed physically, women tend to have more needs than men. So consumptive behavior must be accompanied by an understanding of the knowledge of managing m...
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