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Analisis Penerapan Produk Digital, Brand Awareness, dan Kualitas Layanan terhadap Persepsi Kinerja Cabang Bank X di Semarang
Metta, Wimala Marsela
; Susilo, Bambang Widjanarko
; Sulartopo, Sulartopo
; Febryantahanuji, Febryantahanuji
; Kholifah, Siti
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
This study aims to analyse the influence of digital products, brand awareness, and service quality on perceived branch performance in a financial institution in Indonesia. The research is motivated by the accelerating digital transformation in the country’s banking industry, which requires conventional financial institutions to innovate to remain competitive amid the growth of fintech and digital banks. The main problem addressed is how these three variables simultaneously and partially affect p...
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Pengaruh Komunikasi Pemasaran Online, Konten Marketing, dan Brand Engagement terhadap Loyalitas Merek pada TikTok Shop: Studi Kasus Shiyu Shopeu
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
Perkembangan media sosial telah mengubah strategi pemasaran digital secara signifikan, dengan TikTok Shop menjadi salah satu kanal e-commerce yang berkembang pesat untuk memperkuat keterlibatan merek dan loyalitas konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi pemasaran online, konten marketing, dan brand engagement terhadap loyalitas merek pada platform TikTok Shop dengan studi kasus merek lokal Shiyu Shopeu. Pendekatan penelitian bersifat kuantitatif dengan desain su...
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Perancangan Aplikasi Tutorial Turnitin Untuk Melacak Plagiasi Menggunakan Metode Prototype
Jurnal Elektronika dan Komputer
Vol 17
, No 1
(2024)
This study focuses on creating a Turnitin tutorial application to track plagiarism using the prototype method approach. The purpose of this application is to make it easier for users to understand and utilize Turnitin as a reliable plagiarism detection tool in academic writing. The prototype method was chosen because it allows for rapid iteration and improvement based on user feedback, which is very important to improve the quality of the application. The development stages include creating an i...
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Penerapan Teknologi E-Money Untuk Pembayaran Di SPBU Berbasis Mikrokontroler
Jurnal Elektronika dan Komputer
Vol 13
, No 2
(2020)
The Madukoro gas station is one of the gas stations in Semarang where the payment and refueling systems are still done manually. In general, the manual payment and filling system has many obstacles, resulting in long queues because the service is not fast and effective, also triggering the exchange of counterfeit money because payment uses cash. The application of e-money technology based on microcontrollers is made to make a payment system using electronic money instead of cash that is integrat...
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PENERAPAN TEKNOLOGI HITUNG IKAN PADA PETANI LELE DI DESA KADILANGU KEC. KANGKUNG KAB. KENDAL
Jurnal Elektronika dan Komputer
Vol 12
, No 2
(2019)
Production of freshwater fish farming (ponds) in Kangkung Subdistrict in 2015 reached 4.42 tons or valued at 97.19 million rupiah and the condition is growing more and more. The number of fish seeds is measured conventionally by observing the senses of the eye and causing inaccurate (inaccurate) measurement results. This study offers a solution for counting fish by using a microcontroller based phototransistor technology. Phototransistor has a linear function of the received light intensity that...
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PERANCANGAN VIDEO COMPANY PROFILE SEBAGAI MEDIA PROMOSI DAN INFORMASI PADA TOKO CITRA MEUBEL SEMARANG
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 12
, No 1
(2019)
Meubel's image which was formerly named "Mukti Jaya" then changed its name to mid of 2013 is one of the companies engaged in furniture trade, from production to buying and selling, which is located in Semarang, precisely on Jl. Elephant No. 188 Ruko No. 9 Semarang Java Central, established on November 22, 1998. Current promotions is using brochures, MMT banners, through the radio, posting advertisements on forums buying and selling and exhibition. However, with the above promotional media less p...
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