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Optimalisasi Standart Operasional Prosedur (SOP) Alur Retur Produk Guna Meningkatkan Efisiensi Operasional pada PT Aaron Innovation
Amalia Putri Febrianti
; Sugeng Purwanto
Jurnal Manajemen dan Ekonomi Bisnis
Vol 4
, No 3
(2024)
PT Aaron Innovation is a company that focuses on marketing yummys mother and child products, such as breast milk, maternity food, and baby skincare. With the wider reach of consumers through the TikTok platform, the company faces the challenge of increasing product return rates. This study aims to optimize the product return process at PT Aaron Innovation by identifying and implementing strategies that can increase operational efficiency, reduce costs, speed up and improve the accuracy of return...
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Pendampingan Digital Marketing Pada UMKM Bakso Dan Es Campur “Family” Sebagai Penunjang Kegiatan Promosi Dan Pemasaran
Ainurriyah Ainurriyah
; Sugeng Purwanto
Jurnal Pengabdian kepada Masyarakat
Vol 3
, No 3
(2023)
Micro, Small and Medium Enterprises (MSMEs) have a very important role in the Indonesian economy. In the era of technological development and digitization in various fields, MSMEs as a type of business that has a large role in building the economy also need to experience development in the field of technology in marketing their products. The purpose of this service is to develop MSMEs in terms of digital marketing and expand the MSMEs marketing network. One example of MSMEs that need digital mar...
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Pendampingan Dan Pengembangan UMKM Zahra Woody Craft Di Kelurahan Blitar Melalui Strategi Branding
Ariyani Dewi Safitri
; Sugeng Purwanto
Jurnal Pengabdian kepada Masyarakat
Vol 3
, No 3
(2023)
Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. However, of the large number of existing MSMEs, MSMEs actors usually only focus on selling points without paying attention to the branding of their products. The purpose of this service is to increase the selling value of MSMEs products by adding value with a branding strategy. Branding is one way that can be done as a solution to marketing problems...
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