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Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Konsumen di Perusahaan CV Kiral
Jurnal Manajemen Bisnis Era Digital
Vol 3
, No 2
(2026)
The garment industry in Indonesia has experienced rapid growth in line with the increasing demand for fashion products, particularly in Bandung Regency, which is one of the main garment centers. CV Kiral, as a garment company, faces intense competition, especially in terms of promotion and product quality, which are crucial factors in attracting consumers. This study aims to examine the influence of promotion and product quality on consumer purchasing decisions at CV Kiral, both partially and si...
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Sinkronisasi UU ITE dan UU Kepariwisataan dalam Pengawasan Promosi Pariwisata Digital di Indonesia
Jurnal Pariwisata Indonesia
Vol 2
, No 4
(2026)
Digital transformation has transformed the tourism promotion landscape through social media, travel marketplaces, and user-experience-based content. Visual, interactive, and rapidly disseminating digital information shapes destination images and influences traveler decisions. However, the lack of digital promotion standards allows for misleading promotional practices, visual manipulation, false testimonials, and exaggerated claims that have the potential to harm tourism consumers. This study aim...
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Membangun Ekosistem Kewirausaha di Kalangan Masyakarat Desa
Jurnal Pengabdian kepada Masyarakat
Vol 5
, No 1
(2025)
Village entrepreneurship is an initiative designed to stimulate regional economic growth by accelerating the development of rural areas, which have long been perceived as slow, less productive, and lagging behind urban centers. The creation of entrepreneurial villages offers a concrete strategy to enhance community productivity because it encourages all components of the village government, residents, and local institutions to participate in structured and collaborative entrepreneurial activitie...
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The Influence of Workload on Job Satisfaction With Job Stress as a Mediating Variable : A Study on Employees of PT. BPR Karya Artha Sejahtera Indonesia
International Journal of Management Science and Entrepreneurship
Vol 2
, No 4
(2025)
The purpose of this study is to examine and explain the influence of workload on job satisfaction with job stress as a mediating variable at PT. BPR Karya Artha Sejahtera Indonesia. This research employs a quantitative causality approach with a sample of 86 respondents selected using a saturated sampling technique. Data were collected through questionnaires and analyzed using inferential analysis with the SEM-PLS (Structural Equation Modeling – Partial Least Squares) method through the SmartPLS...
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Gelora: Sosialisasi dan Pelatihan Pembuatan Pakan Lele Alternatif Berbasis Limbah Pertanian Fermentasi di Desa Sebanen
Nasihah, Nila Durrotun
; Moch Alvin Najich Robbany
; Ningrum, Ria Putri
; Salma Affro
; Nur Intan Mutiara
; Shinta Dhevi Ayu Kusuma Kedhaton
; Bella Safira Rachmatika
; Muh. Kholid Assaid
; Adelia Maharani Putri Suhartono
; Betaria Yekti Mumpuni
; Rio Agustian Siregar
; Muhammad Farhan
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Vol 2
, No 4
(2025)
This community service article presents the implementation of the GELORA outreach and training program conducted in Sebanen Village, Jember, Indonesia, focusing on the promotion of low-cost and eco-friendly fermented feeds formulated from locally available agricultural residues such as papaya leaves, rice bran, molasses, and EM4. The program aimed to strengthen the capacity of smallholder catfish farmers and the village enterprise (BUMDes) through a series of integrated activities including a ra...
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Produksi dalam Ekonomi Islam: Antara Kebutuhan dan Tanggung Jawab Sosial
Jurnal Pajak dan Analisis Ekonomi Syariah
Vol 2
, No 4
(2025)
Islamic economics is an economic system based on the principles of the Qur’an and the Sunnah, with the aim of providing benefit (maslahah) for humanity. Conceptually, Islamic economics is fixed, but in practice, depending on certain situations and conditions, it may change or be applied more broadly. The main principles of Islamic economics consist of four elements: tawhid (monotheism), balance, freedom of will, and responsibility. Production is not only about creating goods from materials that...
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Hubungan Servant Leadership dengan Komitmen Organisasi pada Pengurus Bank Sampah Kabupaten Bantul
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 1
(2025)
This study aims to empirically determine the relationship between servant leadership and organizational commitment among waste bank managers in Bantul Regency. This study uses a quantitative approach with a sample of 46 waste bank managers selected through probability sampling using stratified random sampling techniques. Data analysis was performed using Pearson Product Moment correlation. The results revealed a correlation coefficient of 0.515 with a significance value of 0.000 (p <0.01), in...
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Pengembangan Video Animasi Berbasis Canva pada Materi Makanan dan Sistem Pencernaan Makanan Kelas XI SMA/MA
Jurnal Cakrawala Pendidikan dan Biologi
Vol 2
, No 3
(2025)
This preliminary study was conducted as the foundation for developing an animated video-based learning media using Canva. The main objective of this research is to present the initial data collected during the early investigation phase, which will serve as the basis for creating innovative, research-based learning media in the future. The development model applied in this research is the Plomp model, and the study has currently reached the preliminary investigation stage. Data were collected usi...
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Analisis Pengaruh Intention to Boycott & Brand Exposure terhadap Purchase Decision Melalui Brand Image pada Produk Scarlett Whitening di Kota Makassar
Andi Shinta Ria Oktaviani
; Chalid Imran Musa
; Nurul Fadilah Aswar
; Zainal Ruma
; Rahmat Riwayat Abadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 4
(2025)
This study aims to determine the effect of Intention to Boycott and Brand Exposure on Purchase Decision mediated by Brand Image on Scarlett Whitening products in Makassar City. This research uses a quantitative approach with a causal design. The population in this study is the community of Makassar City who have used or are familiar with Scarlett Whitening products. The sample was taken using a non-probability sampling method with a purposive sampling approach, and 105 respondents were obtained....
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Strategi Pengembangan Wilayah melalui Industrialisasi Berbasis Sektor Unggulan
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 3
, No 3
(2025)
Regional development strategies are one of the important steps to improve the economy and distribution of development in various regions. An industry approach that focuses on leading sectors has proven to be an efficient way to maximize the local potential found in each region. This research aims to discuss regional development strategies with emphasis on the use of leading sectors as the main driver of industrialization. This study uses a qualitative approach with the literature review method t...
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