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Menampilkan 1–2 dari 2 artikel
Product Quality, Price, and Brand Image as Determinants of Purchase Decisions for Wardah Facial Moisturizers
Ni Komang Ayuni Puspita Sari
; Satria Bangsawan
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
This study investigates the impact of product quality, price, and brand image on the purchasing decisions of Wardah facial moisturizer among female students at the Faculty of Economics and Business, University of Lampung. Wardah was selected due to its popularity among young consumers and its reputation as a halal-certified brand offering affordable, high-quality products. Using a quantitative survey method, data were collected from 115 respondents who had purchased the product at least three ti...
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How Influencer Endorsements and TikTok Advertising Shape Purchase Intentions for Glad 2 Glow Skincare Products
Irene Vanessa Ramadhani
; Satria Bangsawan
International Journal of Management Science and Entrepreneurship
Vol 2
, No 1
(2025)
This study seeks to evaluate the impact of influencer endorsements and social media advertisements on consumer purchase intentions for Glad 2 Glow skincare products on TikTok. A quantitative approach was employed, using a survey method with 128 Indonesian respondents who had been exposed to influencer endorsements and social media advertisements for Glad 2 Glow on TikTok. Data were gathered through questionnaires and analyzed using a t-test to assess the direct effects of the variables on purcha...
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