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Menampilkan 1–3 dari 3 artikel
Marketing 0.0 dan Trust Economy: Reposisi Kepercayaan sebagai Kondisi Pra-Keputusan dalam Teori Pemasaran
Sani Gazali
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 3
, No 1
(2026)
This article proposes Marketing 0.0 as a fundamental conceptual repositioning of marketing theory rooted in the Trust Economy framework. Unlike mainstream marketing theory, which positions trust as an outcome of communication, persuasion, or brand reputation, cross-disciplinary studies in economics, sociology, and neuroscience suggest that trust functions as a pre-decisional condition that precedes market exchange. This research employs a conceptual-theoretical methodology, synthesizing transact...
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Strategi Pengembangan UMKM Berbasis Digitalisasi: Implementasi Program Pelatihan dan Pendampingan Digital Marketing untuk Meningkatkan Daya Saing UMKM kota Balikpapan
Amir Iskandar
; Sani Gazali
; Adi Prihanisetyo
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 3
, No 2
(2025)
Micro, Small and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy with a contribution of 61.07% to GDP and able to absorb 97% of the national workforce. However, the digitalization era requires MSMEs to adapt to digital technology to maintain competitiveness. This study aims to analyze the effectiveness of digital marketing training and mentoring programs in improving digital literacy of UMKM practitioners in Balikpapan City. The research method uses an experimental approa...
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Pengaruh Budaya Organisasi, Kemampuan Kerja dan Perputaran Karyawan terhadap Produktivitas Kerja di Gudang Logistik PT. P
Dian Ramadani
; Mardatillah Mardatillah
; Sani Gazali
; Mira. S
Jurnal Manajemen Bisnis Digital Terkini
Vol 2
, No 3
(2025)
P is a company engaged in logistics which is located at km 13 in the city of Balikpapan. PT. P focuses on the automotive, mining, oil and gas, materials and knowledge industries, fast-moving consumer goods (FMCG), electronics and technology, food and beverages, and e- commerce. In the PT. P department productivity is often not achieved due to the many problems that occur that hinder the company's target standards. The purpose of this research is to find out what factors can affect work producti...
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