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The Influence of Brand Image, Product Innovation and Lifestyle on Purchasing Decisions Purchase of Iphone Smartphones in Patumbak Village, Deli Serdang Village
International Journal of Management Science and Entrepreneurship
Vol 3
, No 1
(2026)
This study seeks to examine the influence of brand image, product innovation, and lifestyle on purchasing decisions for iPhone smartphones among residents of Patumbak Village, Dusun V, Deli Serdang. Specifically, it aims to analyze the individual effect of brand image on purchasing decisions, the effect of product innovation on purchasing decisions, and the effect of lifestyle on purchasing decisions, as well as their combined impact. The research employs a descriptive quantitative approach, uti...
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The Influence of Lifestyle, Reference Group, and Attitude on Service Usage Decisions at Bio Live Health Home Sei Bamban
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study was conducted at Bio Live Healthy Home, located in Sei Bamban District, Serdang Bedagai Regency. The primary objective of this research is to determine how lifestyle, reference groups, and consumer attitudes influence the decision to use services offered by the institution. In a rapidly growing health and wellness industry, understanding consumer behavior is essential to improve service quality and increase customer engagement. To achieve the research objectives, the study employed a...
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The Impact of Customer Relationship, Satisfaction, and Brand Image on Loyalty at Ryandini's Chicken Claw Business in Sei Sijenggi
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to identify and measure the influence of customer relationships, customer satisfaction, and brand image on customer loyalty at Ryandini’s Sweet Chicken Claw business, located in Sei Sijenggi Village, Hamlet III, Perbaungan District, Serdang Bedagai Regency. A quantitative research method was employed, with data collected through observation, documentation, and questionnaires. The questionnaires used a Likert scale as a measurement tool to assess respondents’ opinions accurately....
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The Influence of Work Capability, Innovative Work Behavior, and Internal Work Environment on Employee Performance at PTPN IV Regional II Kebun Limau Mungkur
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
The purpose of this research is to analyze and identify the influence of work capability, innovative work behavior, and internal work environment on employee performance at PTPN IV Regional II Kebun Limau Mungkur. This study involved 125 respondents, consisting of all employees of PTPN IV Regional II Kebun Limau Mungkur. The sample was determined using the Slovin formula, resulting in 95 participants in the survey. Data were collected through observation, documentation, interviews, and the distr...
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Penerapan Metode Prototyping pada Pengembangan Aplikasi “We Listen We Don’t Judge” untuk Analisis Tautan dan Pemberian Saran Otomatis Berbasis Web
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi
Vol 3
, No 3
(2025)
This research aims to design and build a web-based application calledWe Listen We Don’t Judgewhich is able to analyze links entered by users, whether from social media or other websites. The system will automatically assess the content of the link, then provide neutral and constructive suggestions or input to users. The system development uses an approachSystem Development Life Cycle(SDLC) prototyping model to obtain a system that meets user needs. The prototype is tested iteratively to obtain f...
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Digital Marketing Strategy Through Instagram And Tiktok Social Media Platforms In Increasing Sales At PT. Akasa Kreasi Bersama
Afni Suhaida
; Rukmini Rukmini
; Suhaila Husna Samosir
; Feni Damayanti
; Intan Ramadhani
; Muhammad Rizaldyi Wibowo
International Journal of Management and Digital Sciences
Vol 2
, No 2
(2025)
The development of digital technology has encouraged companies to utilize digital marketing to increase competitiveness and sales. This research analyzes digital marketing strategies through the social media platforms Instagram and TikTok at PT. Akasa Kreasi Bersama. Both platforms have the advantage of reaching a wider audience and increasing interaction with consumers through visual content and short videos. The research method used is descriptive qualitative with data collection techniques th...
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Sosialisasi dan Pelatihan Keuangan Wirausaha bagi Para Penenun Ulos di Desa Sigaol Timur, Kecamatan Uluan, Kabupaten Toba, Sumatera Utara
Hanna Meilani Damanik
; Martin Luter Purba
; Hendrik E. S Samosir
; Halomoan Sihombing
; Bonifasius Tambunan
Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia
Vol 3
, No 1
(2025)
The purpose of this community service is to provide a better understanding of Ulos weaving business actors in Sigaol in order to make regular business financial administration and to provide knowledge to Ulos weaving business actors in order to make business financial planning effectively. The method used is to introduce and socialize community service programs to ulos weavers to convey the background and objectives of the activity, introduction and training in making business plans, making prof...
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Strategi Customer Relationship Management untuk Meningkatkan Retensi Pelanggan di Era Digital
Repeater : Publikasi Teknik Informatika dan Jaringan
Vol 3
, No 1
(2025)
This research aims to analyze the role of Customer Relationship Management (CRM) implementation in increasing customer loyalty in the digital era. With the rapid advancement of technology, CRM has become an essential component of an effective digital marketing strategy. This research uses a qualitative descriptive method with a case study approach involving several companies that use CRM as a strategy to maintain and increase customer loyalty. Data was collected through in-depth interviews, surv...
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RANCANG BANGUN SISTEM PELAYANAN KESEHATAN POSKESDES DESA TANJUNG MIRING BERBASIS WEB
Jurnal Elektronika dan Komputer
Vol 17
, No 1
(2024)
The design of the POSKESDES health service system for tanjung miring village was carried out so that the use of information technology was used as a tool to increase productivity for POSKESDES for tanjung miring village. The method used in this study is a qualitative descriptive method, which means carefully recording various phenomena that are seen and heard and read via interviews or field notes, photos, videos, personal documentation, notes and memos and so on. The results of this research ar...
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Pelatihan Pengelasan lanjutan dalam Pembuatan Tong Sampah untuk Anak Berkebutuhan Panti Karya HEPHATA HKBP Sumatera Utara: Bahasa Indonesia
Sebayang, Melya Dyanasari
; Samosir, Rahmad
; Budiarto, Budiarto
; Sihite, Edward Baringin
; Saragih, Riswanton
; Simorangkir , Melda
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 8
, No 1
(2024)
In connection with the easing of the Covid 19 virus in Indonesia, the Indonesian Christian University (UKI) Engineering PKM TEAM conducted welding training offline for children with special needs. The purpose of the Service for children at the Panti Karya is to be able to provide training in welding and making trash cans easily and effectively as life skills for the children of the HEPHATA HKBP Panti Karya Foundation in North Sumatra Participants, to be able to implement cleanliness around the H...
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