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Menampilkan 1–10 dari 23 artikel
The Influence of Brand Image, Product Innovation and Lifestyle on Purchasing Decisions Purchase of Iphone Smartphones in Patumbak Village, Deli Serdang Village
International Journal of Management Science and Entrepreneurship
Vol 3
, No 1
(2026)
This study seeks to examine the influence of brand image, product innovation, and lifestyle on purchasing decisions for iPhone smartphones among residents of Patumbak Village, Dusun V, Deli Serdang. Specifically, it aims to analyze the individual effect of brand image on purchasing decisions, the effect of product innovation on purchasing decisions, and the effect of lifestyle on purchasing decisions, as well as their combined impact. The research employs a descriptive quantitative approach, uti...
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Seminar Edukasi Untuk Meningkatkan Kesadaran Masyarakat terhadap Dampak Pernikahan Dini di Desa Naga Kesiangan
Andika Saputra
; M. Wahyu
; Widya Amelita Dewi Asri Harahap
; Khairan Nur Panggabean
; Nadya Kartika
; Anggun Salsabila Samosir
; Rina Filia Sari
Jurnal Pengabdian kepada Masyarakat
Vol 5
, No 4
(2025)
The purpose of this education is to increase public awareness, especially among teenagers, of the impacts of early marriage through educational seminars and Service-Learning-based outreach in Naga Kesiangan Village. Early marriage remains a critical issue in Indonesia, often associated with health risks, psychological stress, and limited educational and social opportunities for young people. The Service-Learning approach was chosen because it not only provides knowledge transfer but also activel...
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The Impact of Customer Relationship, Satisfaction, and Brand Image on Loyalty at Ryandini's Chicken Claw Business in Sei Sijenggi
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to identify and measure the influence of customer relationships, customer satisfaction, and brand image on customer loyalty at Ryandini’s Sweet Chicken Claw business, located in Sei Sijenggi Village, Hamlet III, Perbaungan District, Serdang Bedagai Regency. A quantitative research method was employed, with data collected through observation, documentation, and questionnaires. The questionnaires used a Likert scale as a measurement tool to assess respondents’ opinions accurately....
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The Influence of Lifestyle, Reference Group, and Attitude on Service Usage Decisions at Bio Live Health Home Sei Bamban
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study was conducted at Bio Live Healthy Home, located in Sei Bamban District, Serdang Bedagai Regency. The primary objective of this research is to determine how lifestyle, reference groups, and consumer attitudes influence the decision to use services offered by the institution. In a rapidly growing health and wellness industry, understanding consumer behavior is essential to improve service quality and increase customer engagement. To achieve the research objectives, the study employed a...
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The Influence of Work Capability, Innovative Work Behavior, and Internal Work Environment on Employee Performance at PTPN IV Regional II Kebun Limau Mungkur
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
The purpose of this research is to analyze and identify the influence of work capability, innovative work behavior, and internal work environment on employee performance at PTPN IV Regional II Kebun Limau Mungkur. This study involved 125 respondents, consisting of all employees of PTPN IV Regional II Kebun Limau Mungkur. The sample was determined using the Slovin formula, resulting in 95 participants in the survey. Data were collected through observation, documentation, interviews, and the distr...
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Penerapan Metode Prototyping pada Pengembangan Aplikasi “We Listen We Don’t Judge” untuk Analisis Tautan dan Pemberian Saran Otomatis Berbasis Web
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi
Vol 3
, No 3
(2025)
This research aims to design and build a web-based application calledWe Listen We Don’t Judgewhich is able to analyze links entered by users, whether from social media or other websites. The system will automatically assess the content of the link, then provide neutral and constructive suggestions or input to users. The system development uses an approachSystem Development Life Cycle(SDLC) prototyping model to obtain a system that meets user needs. The prototype is tested iteratively to obtain f...
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Legal Review Of The Responsibility Of Online Gambling Criminal Acts In Indonesia
International Journal of Sociology and Law
Vol 2
, No 2
(2025)
This study discusses the accountability of perpetrators of online gambling crimes in Indonesia from the perspective of applicable positive law. Online gambling is a form of cybercrime that has developed along with advances in information and communication technology, and has various negative impacts on society, including economic losses, moral damage, and increasing crime rates. The main focus of this study is to examine how legal regulations in Indonesia, especially in the Criminal Code (KUHP),...
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Digital Marketing Strategy Through Instagram And Tiktok Social Media Platforms In Increasing Sales At PT. Akasa Kreasi Bersama
Afni Suhaida
; Rukmini Rukmini
; Suhaila Husna Samosir
; Feni Damayanti
; Intan Ramadhani
; Muhammad Rizaldyi Wibowo
International Journal of Management and Digital Sciences
Vol 2
, No 2
(2025)
The development of digital technology has encouraged companies to utilize digital marketing to increase competitiveness and sales. This research analyzes digital marketing strategies through the social media platforms Instagram and TikTok at PT. Akasa Kreasi Bersama. Both platforms have the advantage of reaching a wider audience and increasing interaction with consumers through visual content and short videos. The research method used is descriptive qualitative with data collection techniques th...
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Pentingnya Literasi Keuangan Remaja bagi Siswa SMKN 1 Kota Tangerang
Metta Susanti
; Rina Sulistiyowati
; David Kiki Baringin MT Samosir
; Henry Gunawan
; Yanti Puspa Rini
Jurnal Pengabdian kepada Masyarakat
Vol 5
, No 2
(2025)
Recently, the public has been shocked by the high number of bad debts among Millennials. The development of digital technology brings various conveniences, but also presents new threats to children and teenagers. The high percentage of online loan borrowers aged 19-34 years, as well as children who are caught in online gambling, is a major concern. Around 60 percent of online loan users (pinjol) have an easy target of young people aged 19-34 years, and even 80 thousand children under the age of...
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Sosialisasi dan Pelatihan Keuangan Wirausaha bagi Para Penenun Ulos di Desa Sigaol Timur, Kecamatan Uluan, Kabupaten Toba, Sumatera Utara
Hanna Meilani Damanik
; Martin Luter Purba
; Hendrik E. S Samosir
; Halomoan Sihombing
; Bonifasius Tambunan
Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia
Vol 3
, No 1
(2025)
The purpose of this community service is to provide a better understanding of Ulos weaving business actors in Sigaol in order to make regular business financial administration and to provide knowledge to Ulos weaving business actors in order to make business financial planning effectively. The method used is to introduce and socialize community service programs to ulos weavers to convey the background and objectives of the activity, introduction and training in making business plans, making prof...
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