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Menampilkan 1–2 dari 2 artikel
Exploring Local Wisdom: a Qualitative Study of Innovation in Traditional MSMEs in the Digital Era
Asrianto Asrianto
; Anwar Ramli
; Amiruddin Tawe
; Anwar Rauf
; Romansyah Sahabuddin
; Masnawaty Sangkala
; Samirah Dunakhir
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 2
, No 1
(2025)
This research aims to explore the forms, meanings, and processes of innovation undertaken by traditional Micro, Small, and Medium Enterprises (MSMEs) in facing the challenges of the digital era, with a particular emphasis on the role of local wisdom as a foundation for innovation. Using a qualitative approach with a case study design, this research explores the subjective experiences of MSMEs integrating cultural values with technological transformation. Data collection was conducted through in-...
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Perjalanan Emosional dan Psikologis Pelaku UMKM Perempuan dalam Mengelola Usaha Kecil
Asrianto Asrianto
; Anwar Ramli
; Anwar Rauf
; Romansyah Sahabuddin
; Masnawaty Sangkala
; Samirah Dunakhir
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 1
(2025)
Women entrepreneurship in Micro, Small, and Medium Enterprises (MSMEs) plays a vital role in the local economy. However, women entrepreneurs often face complex emotional and psychological challenges due to their dual roles as housewives and entrepreneurs. Market uncertainty, social pressure, and lack of support from their environment further burden their workload. This study aims to explore the subjective experiences of women micro MSMEs, particularly in dealing with the psychological pressures...
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