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The Influence of Social Media Marketing and Affiliate Marketing on Willingness to Buy on Shopee in Medan City
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 3
, No 1
(2026)
This study seeks to examine the impact of Social Media Marketing and Affiliate Marketing on Purchase Intent on the Shopee platform in Medan City. The research employed a quantitative methodology via a survey of 384 Shopee user respondents. We used Partial Least Square Structural Equation Modeling (SEM-PLS) to analyze the data. The findings indicated that Social Media Marketing exerts a positive and significant influence on Willingness to Buy, evidenced by a coefficient value of 0.104 (T-statisti...
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Exploration of Self-Efficacy and Entrepreneurial Motivation on MSME Performance in Malang City: A Qualitative Study
International Journal of Management and Digital Sciences
Vol 3
, No 2
(2026)
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy but face significant challenges in maintaining consistent and sustainable performance amidst changing market dynamics. This study aims to explore how self-efficacy and entrepreneurial motivation influence MSME performance in Malang City using an exploratory phenomenological qualitative approach. Twelve informants with at least two years of business experience and active operations were selected through purpos...
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Mangemen Strategi Pelayanan BPBD Provinsi Jatim dalam Penanganan Masyarakat yang Terdampak Banjir Kota Surabaya
Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Vol 3
, No 1
(2026)
This study aims to analyze the strategic management of disaster services in handling flood-affected communities in Surabaya City. This study uses a qualitative descriptive approach with an analytical framework of strategic management theory according to Wheelen and Hunger (2008), which includes four main stages: environmental observation, strategy formulation, strategy implementation, and evaluation and control. Data were obtained through documentation studies, field observations, and secondary...
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Digital Financial Literacy and Inclusion as Determinants of Economic Sustainability Among Rural MSMEs
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 2
, No 2
(2025)
This study aims to analyze the influence of digital financial literacy and digital financial inclusion on the economic sustainability of rural micro-entrepreneurs in Deli Serdang Regency, Indonesia. The rapid development of digital financial services offers new opportunities for rural MSMEs to improve transaction efficiency and expand market access. However, the optimal utilization of these services remains limited due to uneven levels of literacy and digital access. This research employs an exp...
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Evaluasi Kinerja Penyuluh Pertanian dalam Mewujudkan Implementasi Paket Teknologi di Kecamatan Makale Kabupaten Tana Toraja
Jurnal Riset Rumpun Ilmu Tanaman
Vol 4
, No 2
(2025)
Global challenges such as climate change and land degradation demand the strengthening of the agricultural sector through the adoption of relevant technologies. Agricultural extension plays an important role in conveying information and technological innovations to farmers, with extension workers as facilitators, educators, and motivators in accelerating the implementation of agricultural technology packages. However, the rate of adoption of technology by farmers is still low, especially in Tana...
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Peran Strategis Kelompok Tani dalam Implementasi Teknologi Budidaya Padi di Kabupaten Toraja
Jurnal Riset Rumpun Ilmu Tanaman
Vol 4
, No 2
(2025)
The use of technology in rice farming can significantly increase production, reduce management time, expand cultivated land, and improve product quality to meet consumer standards. When rice production meets market demand, the selling price becomes higher, thus increasing farmers’ income and welfare. The presence of farmer groups plays a vital role as a learning forum for gaining knowledge, implementing agricultural technology, and facilitating access to agricultural tools and machinery. This en...
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Perancangan Perumahan Dosen Berbasis Green Architecture di Kampus 4 Universitas Negeri Gorontalo: Integrasi Tata Ruang, Kenyamanan Termal, dan Keberlanjutan
Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil
Vol 3
, No 2
(2025)
The design of Lecturer Housing for Campus 4 Gorontalo State University is a strategic necessity in line with the expansion of educational institutions and the increasing number of educators requiring adequate and proximate housing. The primary objective of this research is to produce a lecturer housing design that is not only adaptive and sustainable, but also harmonized with the Regional Spatial Plan (RTRW) of Bone Bolango Regency. The research methodology encompasses a comprehensive site analy...
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Pengaruh Kesadaran Wajib Pajak, Pengetahuan Perpajakan dan Kualitas Pelayanan Terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor di Kabupaten Sukoharjo
Jurnal Pajak dan Analisis Ekonomi Syariah
Vol 2
, No 3
(2025)
The research aims to determine the effect of taxpayer awareness, tax knowledge and service quality on motor vehicle taxpayer compliance in Sukoharjo Regency (Case Study at Samsat Sukoharjo). This study uses a quantitative approach using primary data obtained from distributing questionnaires to respondents. Research indicators are arranged based on a Likert scale to measure the variables studied. The population in this study were motor vehicle taxpayers registered at the Regional Revenue Manageme...
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Realisasi Pajak Reklame, Potensi Pajak Reklame Dan Efektivitas Pajak Reklame Terhadap Pendapatan Asli Daerah Kabupaten Boyolali
Jurnal Pajak dan Analisis Ekonomi Syariah
Vol 2
, No 3
(2025)
This study aims to analyze the influence of billboard tax realization, potential, and effectiveness on the Regional Original Revenue (PAD) of Boyolali Regency during the 2020–2024 period. The research adopts a quantitative approach using secondary data, with a total of 20 observations. The dependent variable in this study is PAD, while the independent variables include billboard tax realization, potential, and effectiveness. Data analysis was conducted using multiple linear regression. The findi...
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Pengaruh Pengetahuan Literasi Perpajakan, Kesadaran Wajib Pajak, dan Sanksi Pajak terhadap Kepatuhan Wajib Pajak Hotel di Kabupaten Boyolali
Jurnal Pajak dan Analisis Ekonomi Syariah
Vol 2
, No 3
(2025)
This study aims to analyze the influence of tax literacy knowledge, taxpayer awareness, and tax sanctions on hotel taxpayer compliance in Boyolali Regency. The research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 58 respondents who are hotel taxpayers in Boyolali Regency. The data were analyzed using multiple linear regression analysis. The results show that tax literacy knowledge has a positive influence on taxpayer compliance wit...
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